ANA – All Nippon Airways
VR Headsets Provide a Full Interactive Experience of a Virtual Cabin
Users wearing the headset can find themselves in ANA’s futuristic holodeck in front of a 777 aircraft. They are then transported into the business class cabin where they can experience the new seat’s features.
Unlike a video, with the utilization of Marketing VR, this is a fully interactive experience, with users being able to look around the virtual cabin and interact with the environment using their hands.
The Marketing VR experience is focused around the themes of work, meals, and relaxation, enabling the headset-wearers to open and close cabin doors, order food, change lighting conditions and watch an inflight movie.
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