Skip to content

Bayer Pharmaceuticals

Bayer Pharmaceuticals Logo

Bayer Pharmaceuticals

Augmented Reality Technology Provides Tradeshow Booth Learning in an Immersive, Innovative Environment

Before the advent of Augmented Reality Technology and Virtual Reality Technology for biotech/pharmaceutical purposes, exhibit booths were restricted by regulatory standards and passive, low-interaction medical content that hampered their ability to engage health care providers in the booth for educational and scientific exchange. Currently, Bayer has partnered with Pixacore, a sales and marketing firm, to invigorate the company’s scientific content through implementing Augmented Reality Technology and Virtual Reality Technology for biotech/pharmaceutical digital strategies for the purpose of educating on oncology pipeline pathways in an immersive, innovative environment.

Bayer uses Magic Leap, a head-mounted virtual retinal display that superimposes 3D computer-generated imagery over real-world objects to bring information to life. Bayer staffer, Dr. Malhotra states “We knew we were on to something; for physicians to spend eight or 10 minutes going through multiple pathways at a booth is unheard of”. “Who spends eight minutes in a medical congress booth, especially when they’re not getting anything else but education — no tchotchkes, not even a cup of coffee?”

The first time Bayer used Augmented Reality Technology at a medical meeting, Bayer saw its engagement per booth attendance soar from under two minutes to up to 10 minutes on average. This certainly solidifies the theory that cutting-edge Augmented Reality Technology and Virtual Reality Technology increases consumer buy-in and drives the educational value of the scientific content.

To learn the full story, please click here

 

Related Use Cases:

Pfizer

Alzheimer’s Research UK

Accuray

Recent Articles from ISM thought leaders:

awe2024 image

Augmented World Expo 2024 – Review & Commentary

By Barton Goldenberg | July 5, 2024

I would like to share three key observations from Augmented World Expo (AWE) 2024 – held June 18-20, 2024, in Long Beach, CA. My podcast partner, Tim Bajarin, and I were both speakers at this event. Let’s dig into the…

smart glasses

The Evolving Market For Smart Glasses

By Tim Bajarin | July 5, 2024

There is a critical battle brewing in the general smart glasses market. And this industry fight will likely set the future direction for AR glasses. AI glasses add AI to glasses that include a camera, such as Meta’s Ray-Ban Wayfarer…

awe2024 image

Augmented World Expo 2024-The Industry Conference For Spatial Computing

By Tim Bajarin | June 27, 2024

By Tim Bajarin Augmented World Expo (AWE) USA 2024, the longest-running and largest event focused on AR and VR, kicked off on June 18, 2024. More than 6,000 attendees, 300 exhibitors, and 575 speakers convened to share the latest XR…

Scroll To Top