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Bollé Adds Augmented Reality ‘Try On’ and ‘Try Out’ Experience

Bollé is a leader in sport and lifestyle sunglasses, cycling helmets, ski goggles, and ski helmets.

Bollé is launching the most technologically advanced high contrast lens in the marketplace with the introduction of Volt +, Bollé’s first lens ever developed using Artificial Intelligence (AI).

The lens is being introduced in 15 SKU’s and all of them can be experienced by consumers with an Augmented Reality filter on Instagram that will allow anyone with a smartphone to experience Bolle’s new Volt + in their own environment.

The Volt + lens is the latest innovation to come out of EPIC, Bollé’s new state-of-the-art design and technology innovation lab based in Lyon, France. The Volt+ lens will be included throughout Bollé’s line of sport and lifestyle sunglasses for the current Spring/Summer 2021 season.

Want to learn more about Bollé’s Augmented ‘Try On’ and ‘Try Out’ marketing campaign?

Learn the full story here

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