CitiBank

Using AR Data Visualization to  Increase the Efficiency of Financial Trades

While most Marketing VR and AR solutions in the banking industry are focused on the end customers who use banking apps on their smartphones, Citi Bank came up with Holographic Workstation, a Proof of Concept that is focused on financial traders as end-users.

Using Microsoft’s HoloLens technology, the Citi Bank staff created a 2D-3D integrated system that allows financial traders to visualize real-time financial data and records through holograms and to monitor and track past trends of stock indexes so they can make financial decisions based on this data. With the utilization of Marketing VR and AR users can also share their interactive, augmented reality data visualizations with someone else in real-time to work in teams and analyze the markets. For real-world usage, real-time communication and visual data sharing are also facilitated by the Augmented Reality system that works on voice commands given by the users. In the end, users can finalize trades and investments through the interactive holographic system itself.

This Citi Bank setup is called the Holographic Workstation and it aims to increase the efficiency of financial trades. This example helps us in understanding how banks can engage segments of users that are not their direct customers while using their banking and financial services interactively.

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