Financial Times

Virtual and Augmented Reality Technologies Enables Enhanced Viewing of Media Content

The FT works with the VR team Visualise. Its first piece of Virtual and Augmented Reality in publishing content was published in collaboration with Google to coincide with the Rio Olympics. The FT supplied Google Cardboard viewers to its readers for the launch of The City Within, which was also hosted on YouTube, where it has been viewed 84,000 times.

Together with a dedicated microsite the video generated 250,000 views in its first week.

The publisher has also begun making 360-degree branded content for Virtual and Augmented Reality, initially focusing on men’s fashion in partnership with Gieves & Hawkes, Armani, Orlebar Brown and Turnbull & Asser.

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