Gucci

Marketing VR and AR Let You ‘Try On’ Sneakers

Retail brands have been seen to invest heavily in Marketing VR and AR, as it can allow customers to make better and more informed product decisions. Gucci is the latest luxury brand to do so, adding an AR feature to its app to let users ‘try on’ shoes. (Read more about the utilisation of VR/AR in Sales and Marketing here)

By users pointing their smartphone camera downwards, users can choose to see a digital version of 19 different sneakers on their own feet. Gucci’s app allows users to take photos, which can then be shared on social media or in messaging apps.

A highly functional example of Marketing VR and AR for retail is giving customers a visual representation of how a product will look in real life, which can theoretically reduce returns and boost customer satisfaction.

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