Skip to content

Ikea

IKEA Logo

Ikea

IKEA Place Utilizes Marketing VR To Let You Virtually ‘Place’ Furnishings in Your Space

The IKEA Place app utilizes Marketing VR to allow customers to virtually “place” furnishings in their own space, so a customer can make sure the product is the right size, design, and function for their room. The app automatically scales the chosen product to the size based on the shopper’s room’s dimensions with some 98% accuracy providing a 3D view. Furthermore, the ability of Marketing VR can assist customers to see the texture of the fabric and rendering of light and shadows is among the features, too.

To visualize a product within a space, the application scans the area of a room through an iPhone or an iPad camera. Users can browse through IKEA’s online database of over 2,000 products, to select a product that best suits their ‘Place’. IKEA Place can ultimately save the user’s favorite products, share their selections on social media, and facilitate direct purchases through the IKEA website.

Learn the full story here

Virtual Showroom: Visualize a Your Preferences with this In-store App

For AR in Sales and Marketing, the IKEA Immerse app is available in selected IKEA stores in Germany. This benchmark design application enables consumers to create, experience, and share their own configurations in a virtual living and kitchen room set.

Learn the full story here

 

Related Use Cases:

Gucci

Adidas

 

 

Recent Articles from ISM thought leaders:

awe2024 image

Augmented World Expo 2024 – Review & Commentary

By Barton Goldenberg | July 5, 2024

I would like to share three key observations from Augmented World Expo (AWE) 2024 – held June 18-20, 2024, in Long Beach, CA. My podcast partner, Tim Bajarin, and I were both speakers at this event. Let’s dig into the…

smart glasses

The Evolving Market For Smart Glasses

By Tim Bajarin | July 5, 2024

There is a critical battle brewing in the general smart glasses market. And this industry fight will likely set the future direction for AR glasses. AI glasses add AI to glasses that include a camera, such as Meta’s Ray-Ban Wayfarer…

awe2024 image

Augmented World Expo 2024-The Industry Conference For Spatial Computing

By Tim Bajarin | June 27, 2024

By Tim Bajarin Augmented World Expo (AWE) USA 2024, the longest-running and largest event focused on AR and VR, kicked off on June 18, 2024. More than 6,000 attendees, 300 exhibitors, and 575 speakers convened to share the latest XR…

Scroll To Top