J.P. Morgan

J.P. Morgan Launches Augmented Reality Tool for Advisers

In October 2021, J.P. Morgan Asset Management Inc. announced the launch of a mobile-based augmented reality experience for advisers to discuss market insights with clients.

The smartphone and tablet-enabled platform takes J.P. Morgan Asset Management’s Guide to Markets content that is typically displayed via a slideshow, and opens access to an immersive experience that works in a web-browser on iOS and Android smartphones with no app required to download, according to the announcement.

Financial advisers can access the augmented-reality experience via a sharable link that will direct users to scan a QR code using their smartphones. The platform then directs the user to engage with a holographic version of Dr. David Kelly, chief global strategist at the firm, who delivers quarterly analysis based on major economic themes impacting markets and investors, even using interactive visualizations of charts and data tables.

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