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Jack Daniels

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Jack Daniels

AR Incorporated Into Product Labeling 

The Jack Daniel’s AR Experience, from the Brown-Forman spirits and wine company, uses Marketing VR and AR to bring consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book-style dioramas.

The Jack Daniel Distillery’s app utilizes Marketing VR and AR to offer a virtual tour of the distillery, allowing use to take a closer look at the whiskey-making process, and learn stories about the man himself—Mr. Jack Daniel.

Thirty days after the official global Jack Daniel’s AR Experience app launch, 30,000+ iOS and Android users watched over 110,000 ‘Jack Stories’ AR experiences with an average of 5:42 minutes of total session time per user.

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