Resource

Jack Daniels

Skip to content

Jack Daniels

Jack Daniels Logo

Jack Daniels

AR Incorporated Into Product Labeling 

The Jack Daniel’s AR Experience, from the Brown-Forman spirits and wine company, uses Marketing VR and AR to bring consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book-style dioramas.

The Jack Daniel Distillery’s app utilizes Marketing VR and AR to offer a virtual tour of the distillery, allowing usehttps://ismguide.com/resources/cisco/rs to take a closer look at the whiskey-making process, and learn stories about the man himself—Mr. Jack Daniel.

Thirty days after the official global Jack Daniel’s AR Experience app launch, 30,000+ iOS and Android users watched over 110,000 ‘Jack Stories’ AR experiences with an average of 5:42 minutes of total session time per user.

Learn the full story here

Recent Articles from ISM thought leaders:

Generative AI’s Unprecedented Adoption Cycle

By Tim Bajarin | July 27, 2025

The market for generative AI is ripe for unprecedented growth. Recent projections place its global value at a staggering $356 billion by 2030—a leap of 10x from where we are today. This scale of expansion is poised to reshape the…

Perplexity’s New Comet Browser Sparks Question: Will AI Replace Search Engines?

By Tim Bajarin | July 20, 2025

Recently, Perplexity unveiled Comet, an AI-powered browser poised to challenge Google’s stronghold. Much like Chrome, Comet aims to alleviate current user frustrations by embedding agent-like behaviors directly into many of our everyday digital tasks. It raises a question that many…

The Role of VR Headsets in a World of Smart Glasses

By Tim Bajarin | July 12, 2025

I had some folks ask what role VR headsets and goggles will play in the future if smart glasses become the dominant way people use XR and AR applications eventually. VR headsets and goggles will also become important in business…

Scroll To Top