Skip to content


Jeep Logo


AR Technologies Will One Day Allow Consumers to Personalize Their Own Cars

In 2017, Jeep introduced augmented reality technology across its European dealerships to make the tech a mass marketing selling tool.

Visitors to Jeep dealerships are given a mobile device so they can see and interact with a life-sized virtual reality recreation of the Compass car and explore it via 360-degree camera options. External colors and wheel options can be interchanged, while the car’s doors can be opened to show off detailed interiors.

Jeep sees the future of car-buying in omnichannel terms and as a mixture of physical locations and AR technology. It hopes to one day offer its customers the opportunity to experience their vehicles independently without the need to visit a location or do a test drive.

One day a Jeep customer will thus be able to buy or test – drive a Jeep or Fiat car just by sitting on his/her sofa with a VR headset or by projecting the car onto his/her smart TV.

Learn the full story here

Scroll To Top