Jones Soda Adds Interactive AR Labels To Soda Bottles
The drinks company Jones Soda, is adding augmented reality to the brand’s soda bottle labels to showcase the artists and athletes in action.
The Jones Soda company’s labels will come to life in a video via the Jones Soda app. All consumers need to do is click on the app, point their smartphone camera to scan the bottle labels’ image to bring them to life.
Consumers will be able to look into the life of a BMX rider, a beach volleyball player, a breakdancer, a roller skater, a skateboarder, a surfer, a circus performer, and more.
The CEO of Jones Soda, Mark Murray stated:
“Our new AR labels retain that authenticity and focus on consumer stories while also moving from still images to video to take advantage of newer technology. It’s a way of expanding our fan base and shelf appeal, particularly for ‘Gen Z-ers’ who are avid content creators themselves, while remaining true to our roots as the people’s craft soda,”
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