Proctor & Gamble
Proctor & Gamble’s LifeLab
Proctor & Gamble’s (P&G) success has always been their product innovation and their obsession with understanding their customer and delivering outstanding customer experiences. Which brings me to P&G’s LifeLab offering. LifeLab is an immersive hub where consumers can learn about P&G products and interact with P&G personnel from P&G’s most iconic brands. LifeLab is all about showcasing consumers P&G’s commitment to innovative design and disruptive technology.
P&G entered the Metaverse for more than five years ago when it debuted LifeLab at the Consumer Electronics Show in 2020. Here’s how LifeLab works. From your PC, tablet or cell phone (you can also enter using VR goggles), visitors start out by customizing their avatar that is needed to enter the virtual platform. Creation of the avatar is simple and fun as you select the color of your eyes, hair and skin as well as the clothes you will wear. The LifeLab virtual platform is futuristic with beautiful and colorful scenery, many moving objects, lots of educational videos, and plenty of fun games to play.
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