Drugmakers Use Metaverse to Communicate with the ‘MZ Generation’

Korean pharmaceutical companies are using the Metaverse to actively communicate with newcomers of the “MZ generation.” MZ generation refers to people born between 1980 and 1994 (millennials) and between 1995 and 2004 (Generation Z).

Samsung Biologics said it held the 2021 Bio Do Dream Challenge, a celebration for new employees on their first anniversary of joining the company, using the Metaverse at Songdo headquarters.

The company held the event on Gather Town, a metaverse platform.

The company took the metaverse platform because it was difficult to gather many people due to the Covid-19 pandemic and the MZ generation preferred contactless communication.

Samsung Biologics said it plans to expand the use of the metaverse for educational programs and major events so that all employees can use it.

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