Samsung Debuts Its New Augmented Reality Playgrounds

In December 2021, Samsung announced Dreamground, a next-gen playground that combines physical structures with AR technology to immerse visitors in a one-of-a-kind digital environment. Here they can use their smartphone devices to explorephysical artwork enhanced by AR visuals, floating portals leading to additional worlds, and a variety of on-screen animations.

“Consumers want meaningful experiences that are tailored to them,” said the company in an official release. “Samsung, with the breadth and depth of its connected products and services working together, enables these experiences and much more to bring the magic of human connection to life.”

Visitors can collaborate with others in real-time and contribute to existing structures using persistent AR elements as well as create their own art by drawing midair. These creations will remain in the Dreamground experience for 24 hours, allowing other visitors to enjoy your creations, albeit for a limited time. There are even a few abstract face filters you can mess around with.

Each playground features a handful of digital portals leading to additional worlds, such as Bubbloonland, Fluttering Forest, and Crystal Galaxy.

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