Sephora

AR Enables ‘Try-on’ Cosmetics 

Cosmetics retailer Sephora’s ‘Virtual Artist’ tool has been available via its main app since 2016, and it remains one of the slickest examples of Marketing VR and AR in sales and technology within the beauty industry.

The Marketing VR and AR technology to let consumers see what certain products (such as lipstick or eyeshadow) might look like on their face. To do so, it uses Modiface technology to scan lips and eyes, before overlaying different lip colors, eye-shadows, and false lashes, etc.

The main aim of the app seems to be to boost eCommerce sales, with beauty consumers typically driven in-store due to doubts about what products will look like in real life.

Some might say it is no match for trying products on actual skin, but the benefit of the tool is how many different products users can try out – without the hassle or time-consuming nature of doing it in real life. Meanwhile, it also serves as a bit of fun for consumers and yet another way for beauty brands to provide entertainment and inspiration as well as the products themselves.

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