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Snapchat Teaming Up With Sony On New AR Music Lenses

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Snapchat Teaming Up With Sony On New AR Music Lenses

You’ll soon have the ability to transform pictures of anyone to appear as though they’re singing using the Snapchat app.

In November 2021, Snap Inc. announced a major partnership with Sony Music Entertainment that will introduce its artists’ music to Snapchat’s Sounds library. Select tracks will be available as part of a new collection of “Sound Lenses,” coming soon to the app.

These audio-driven filters come in two flavors: The first is an AR lip-syncing Lens that makes it appear as though people in your photos are singing. The second is “Cameo Sound Lenses” which display a variety of visual effects similar to those you’d see in an animated music video. As per the partnership agreement, these Lenses will feature music from Sony Music Entertainment artists; no specifics on who just yet. Like the other Lenses available on the app, these Sound Lenses will be accessible via the Lens Carousel.

Want to learn more about the AR functionality available on the Snapchat app?

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