The Guardian
The Guardian
Virtual and Augmented Reality Enables Enhanced Viewing of Media Content
The Guardian released its first Virtual and Augmented Reality project in April 2016 called 6×9, which put viewers in the shoes of a prisoner in solitary confinement. For that project, the company worked with VR content producer The Mill, using just one permanent member of its own staff. The project was hosted in a physical location in London and was later shown in the White House.
In November 2016, The Guardian put together a five-person team dedicated to Virtual and Augmented Reality in publishing, including a commercial strategy director to work with advertisers. Also in November, the newspaper released a second VR in publishing project, “Underworld”. Both of these projects were launched on The Guardian VR app.
Adam Foley, the commercial strategy director on the team told Digiday: “We’re in a very strong position to lead the market and build on the success of our first two VR projects.”
To see the complete article, please click here
Related Use Cases:
Recent Articles from ISM thought leaders:
Generative AI’s Unprecedented Adoption Cycle
The market for generative AI is ripe for unprecedented growth. Recent projections place its global value at a staggering $356 billion by 2030—a leap of 10x from where we are today. This scale of expansion is poised to reshape the…
Perplexity’s New Comet Browser Sparks Question: Will AI Replace Search Engines?
Recently, Perplexity unveiled Comet, an AI-powered browser poised to challenge Google’s stronghold. Much like Chrome, Comet aims to alleviate current user frustrations by embedding agent-like behaviors directly into many of our everyday digital tasks. It raises a question that many…
The Role of VR Headsets in a World of Smart Glasses
I had some folks ask what role VR headsets and goggles will play in the future if smart glasses become the dominant way people use XR and AR applications eventually. VR headsets and goggles will also become important in business…