Skip to content

The New York Times

New York Times Logo

The New York Times

Virtual and Augmented Reality Technologies Enables Enhanced Viewing of Media Content

Almost every legacy media outlet has created some form of Virtual and Augmented Reality content, but The New York Times has deeply embraced this medium. Google Cardboard headsets were given out with the newspaper for free in 2015 and in 2016. The company has also struck a deal with Samsung to produce daily 360 content for the Samsung Gear headset, and the NYT has an app dedicated to its virtual reality content, called NYT VR.

The company has made huge amounts of diverse, high quality VR in publishing content, at the same time making a commercial case for embracing the medium. The Times has secured two sponsorships — Samsung and Chevron — and the popularity of its app makes it attractive for advertisers. Examples of incredible content include Pulitzer-winning photojournalist Ben Solomon’s “The Fight for Fallujah,” (over 2.1 million views on YouTube) which documented Iraqi forces fighting to retake the city from ISIS, and a joint project with the Lunar and Planetary Institute and the Universities Space Research Association that put readers on the surface of Pluto (over 1.2 million views on YouTube).

Sam Dolnick, an associate editor at the New York Times who oversees the company’s  Virtual and Augmented Reality projects said: “It started off as a dare. We got excited about the storytelling opportunities offered by immersive video, and wondered, ‘How it can make you experience stories in a different way?’ We’ve got journalists out in interesting places everyday with notepads and cameras,” he said. “So we said, ‘What if we outfitted them with a 360 camera?’”

To see the complete article, please click here


Related Use Cases:

Financial Times

Vox Media

Recent Articles from ISM thought leaders:

awe2024 image

Augmented World Expo 2024 – Review & Commentary

By Barton Goldenberg | July 5, 2024

I would like to share three key observations from Augmented World Expo (AWE) 2024 – held June 18-20, 2024, in Long Beach, CA. My podcast partner, Tim Bajarin, and I were both speakers at this event. Let’s dig into the…

smart glasses

The Evolving Market For Smart Glasses

By Tim Bajarin | July 5, 2024

There is a critical battle brewing in the general smart glasses market. And this industry fight will likely set the future direction for AR glasses. AI glasses add AI to glasses that include a camera, such as Meta’s Ray-Ban Wayfarer…

awe2024 image

Augmented World Expo 2024-The Industry Conference For Spatial Computing

By Tim Bajarin | June 27, 2024

By Tim Bajarin Augmented World Expo (AWE) USA 2024, the longest-running and largest event focused on AR and VR, kicked off on June 18, 2024. More than 6,000 attendees, 300 exhibitors, and 575 speakers convened to share the latest XR…

Scroll To Top