Toyota

AR Technologies Enables Customer to Learn More About a Vehicle’s Key Features

In 2019, Toyota launched its Hybrid AR app, to provide AR and Virtual Reality training and to allow customers to gain a better understanding of its C-HR model. The app works by overlaying images of the inner workings of the Hybrid drivetrain onto physical vehicles.

Customers can interact with the app to be able to discover the car’s key features, like the hybrid’s motor, battery, and fuel tank. Additionally, Customers can go in-depth into how the car’s energy is used and how the drivetrain works in different drive states.

For many automotive brands, technology is becoming a key part of the acquisition process, providing AR and Virtual Reality training and allowing customers to gain insight into the product in new and immersive ways and ideally drive them further down the path to purchase.

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