Toyota
Toyota
AR Technologies Enables Customer to Learn More About a Vehicle’s Key Features
In 2019, Toyota launched its Hybrid AR app, to provide AR and Virtual Reality training and to allow customers to gain a better understanding of its C-HR model. The app works by overlaying images of the inner workings of the Hybrid drivetrain onto physical vehicles.
Customers can interact with the app to be able to discover the car’s key features, like the hybrid’s motor, battery, and fuel tank. Additionally, Customers can go in-depth into how the car’s energy is used and how the drivetrain works in different drive states.
For many automotive brands, technology is becoming a key part of the acquisition process, providing AR and Virtual Reality training and allowing customers to gain insight into the product in new and immersive ways and ideally drive them further down the path to purchase.
Learn the full story here
Related Use Cases:
Recent Articles from ISM thought leaders:
Generative AI’s Unprecedented Adoption Cycle
The market for generative AI is ripe for unprecedented growth. Recent projections place its global value at a staggering $356 billion by 2030—a leap of 10x from where we are today. This scale of expansion is poised to reshape the…
Perplexity’s New Comet Browser Sparks Question: Will AI Replace Search Engines?
Recently, Perplexity unveiled Comet, an AI-powered browser poised to challenge Google’s stronghold. Much like Chrome, Comet aims to alleviate current user frustrations by embedding agent-like behaviors directly into many of our everyday digital tasks. It raises a question that many…
The Role of VR Headsets in a World of Smart Glasses
I had some folks ask what role VR headsets and goggles will play in the future if smart glasses become the dominant way people use XR and AR applications eventually. VR headsets and goggles will also become important in business…