Access an Immersive Travel Experience for Potential Purchase
Virgin Holidays decided they will use Marketing VR in their store by providing their headsets working with Google Cardboard technology. To capture the 3D video needed to create the immersive VR experience, Virgin took a special 360 rig and GoPro cameras to a Virgin resort in Mexico. They walked along cliffs, went into hotels, sat on beaches, and swam with Dolphins to capture the whole range of experience on offer. The team also captured ambient sound from all the locations, so customers in-store could feel like they were actually at the destinations.
Customers were impressed with the VR experience on offer in Virgin Holidays stores and responded by increasing their propensity to buy. Virgin said the results were ‘phenomenal’. They also said that not only did sales rise across the board, but sales of trips to the particular resort showcased by the VR technology rose significantly.
So, for any travel marketers thinking about using Marketing VR, the results are clear. It is a great way to excite your customers and get them to open their customers. Travel experts predict VR for the travel sector will quickly transition from being exciting and new to being an industry standard. Virgin has found the technology so successful that it is now gone on to produce a new series of 360 videos, this time featuring Branson kite surfing, lemurs, and a zip line.
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