Watermark Products Uses Augment to Bring Its Products to Life
Watermark Products is a creative design agency that designs and manufactures onboard products for airlines globally. Their product categories include passenger textiles, amenity kits and meal service, items for all cabins. Their customers include Delta, United, Qantas, Cathay Pacific, Etihad, Emirates, British Airways, ANA, Korean, Air New Zealand, and Virgin Australia. The challenge for Watermark Products was the time and cost involved in creating initial prototypes to test new designs and present final products to their clients.
Today, Watermark Products uses Augment with its Marketing VR and AR to bring its products to life before committing to tooling or to manufacturing prototypes towards bridging the gap between what is on screen and the final product. Using Augment’s Marketing VR and AR Solidworks plugin, they effortlessly visualize their mock-ups at scale in the real world via tablets. Watermark Products can quickly and accurately compare designs and validate sizing for their meal service products.
Once the design is finalized, the sales team uses Augment to present new products to clients. During meetings, the sales reps now offer a side-by-side comparison of the new products and the old, allowing clients to quickly grasp the final impact of the updated products.