Our Consulting Approach
In 1985, ISM created a proprietary, multi-step methodology to ensure the successful implementation of our customers’ CRM initiatives. Since then we have found this methodology to be so successful that we now apply it to all customer engagement consulting services we provide. Built upon a paradigm that incorporates people, process, and technology, our methodology gathers both “top-down” (executive and management) and “bottom-up”(front-line sales, service and marketing) perspectives …more
