Snapchat's AR Technology Comes to the Real World With 'AR Mirrors'
Snapchat's AR Technology Comes to the Real World With 'AR Mirrors'
Snapchat’s AR Technology Comes to the Real World With ‘AR Mirrors’
By Sarah Perez
April 19, 2023
Snap recently offered an update on its AR Enterprise Services – its initiative focused on providing AR tools and expertise to businesses that want to leverage Snapchat’s technology in their own websites and apps. At its Partner Summit, the company showed partners its Shopping Suite, which includes features like AR Try-On and 3D product viewing and announced a new offering called AR Mirrors that aims to bring AR tech to physical screens in the real world.
Coca-Cola is using the tech to make an AR-enabled vending machine and other retailers, such as Men’s Wearhouse and Nike, have tested the product. Among the nearly half-dozen features included in the Snap Shopping Suite are those that let users view products from all angles, get fit and sizing recommendations based on their body shapes, and others to leverage AR experiences to virtually try-on things like apparel, accessories or footwear. Snap noted customers using the suite of tools included sunglasses seller Goodr, clothing company Princess Polly and Mongolian manufacturer Gobi Cashmere, to name a few.
Snap noted that Goodr found their customers were 81% more likely to add products to their cart after using AR Try-On. They also saw a 67% uplift in conversion for mobile device users, leading to a 59% increase in revenue per shopper. Princess Polly delivered over 50 million fit and sizing recommendations and saw a 24% lower return rate when they used Snap’s technology. Gobi reported Snap’s features led to 4x conversions.
Want to learn more about Snap’s new AR tech offering and its benefits?