Starbucks Finally Enters the Metaverse
Starbucks Finally Enters the Metaverse
Starbucks is finally, officially entering the metaverse. The Seattle-based coffee giant has announced the creation of Starbucks Odyssey: a Web 3.0 experience launching in late 2022 where Starbucks Rewards members can buy and trade collectible limited-edition NFTs to unlock new rewards benefits and complete interactive activities to earn the NFT digital badges known as “journey stamps.”
Starbucks Odyssey will allow its rewards members to collect NFTs and complete interactive activities – no crypto wallet needed
With this announcement, Starbucks joins its other colleagues that have also experimented with interactive NFT trading and games in the metaverse, including Chipotle, Wendy’s and Taco Bell.
Starbucks is following the recent metaverse trend of lowering the barrier to entry for those without crypto know-how: the Starbucks Odyssey experience will not require users to use any other special equipment and it can be entered through the Starbucks Rewards app.
Want to learn more about Starbucks’ motives and plans for their Metaverse initiative?