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Augmented Reality: A Game-Changer In Next-Gen Marketing Strategies

February 29, 2024

Augmented Reality (AR) is a technology that overlays digital information in real-world environments. Users view it through a device. Its goal is to help simulate real-world things in the comfort of wherever you are. As smartphones have continued to improve, this is becoming increasingly commonplace. So, why should brands and specifically marketers pay attention to…

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ar in 2040

The Future of Augmented Reality (2040)

February 26, 2024

In 2040, AR will be changing the world forever. Here are the nine key 2040 key AR market trends: AR contact lenses are on the verge of becoming a mainstream technology 3D Holograms Are Becoming a Primary Source Of Communication 3D Holograms are Becoming a Substitute to Videos Full-Immersion AR is Emerging AR Smart Mirrors…

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VR and AR in 2024

February 23, 2024

This year is a pivotal one for new headsets. VR is already used for games and fitness. What else can it do, and where does AI fit in? This video discusses the key 2024 VR/AR trends like: Apple Vision Pro Fitness with VR Function as the theme for 2024 Mixed Reality AI and Headsets Meta…

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innovative technologies

Three Technologies Driving The Next 25 Years Of Computing

February 5, 2024

I recently started thinking about what the next 25 years of digital technology would look like, and I have identified three big tech trends that will shape the tech landscape during this period. Artificial Intelligence We are only scratching the surface of how AI will impact all aspects of our lives, as digital technology already…

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ar user experiences

Augmented Reality Is Transforming User Experiences

January 29, 2024

The Augmented Reality (AR) evolution has been led by the desire to bridge between the digital and physical worlds, seamlessly integrating virtual elements with our tangible environment. It’s the drive to transcend the physical world’s limitations and delve into a realm where imagination and reality coexist. AR injects itself into human perception with visual augmentation,…

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smart glasses xr

How Smart Glasses Are Becoming Training Wheels For XR

January 12, 2024

I recently wrote about the Rise of Wearable Face Computers where I explore the role of smart glasses and how they may impact the wearable computing space in the new year. However, these glasses may play a more significant role in making AR an important stepping stone toward broadening the consumer market’s interest and acceptance…

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2024 tech trends

What Will Be The Big Tech Themes In 2024?

December 19, 2023

This year, I was privy to many new technologies that could have a significant impact in 2024. In this article, I want to discuss a few prominent themes that will drive the big tech industry in 2024. In mid-2023, Apple introduced its exceptional Vision Pro headset and set in motion new technologies that will help…

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ar 2030

The Future of Augmented Reality (2030)

October 7, 2023

This video explores Augmented Reality in 2030 and its Top 5 Future Technology Enhancements. AR Glasses AR Generated Text AR Enhanced Shopping AR Enhanced Education AR Enhanced Outdoor & Indoor Navigation Watch this video to learn more about AR’s Top 5 Future Technological enhancements that will affect society and the entire world.  

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vr ar innovation

Top 10 Innovations in Virtual Reality and Augmented Reality

October 6, 2023

Virtual Reality (VR) and Augmented Reality (AR) have evolved from niche technologies to transformative tools with a wide range of applications from immersive experiences to practical solutions. The innovations in VR and AR are reshaping industries and enhancing our daily lives. In this video, we will explore the Top 10 innovations in VR and AR…

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Roblox User

Brands Making Millions in Metaverse

August 8, 2022

Brands Are Already Making Millions in the Metaverse. Here’s What Business Owners Need to Know Entrepreneurs who follow Gen-Z into the metaverse could gain a competitive advantage According to a recent survey, 55 percent of adults with yearly incomes over $100,000 said they were not interested about the concept, while 37 percent said they were…

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Augmented Reality Contact Lens

Augmented Reality Milestone: Functional Contact Lenses

August 7, 2022

A New Milestone in Augmented Reality: Functional Contact Lenses In early July 2022, a new milestone in AR technology was achieved and it highlights how far the field has come over the last few decades. The first authentic test of an augmented reality contact lens took place. It happened in a research lab at Mojo…

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online customer communities

3 Customer Insights Using Online Customer Communities

June 21, 2021

By Barton Goldenberg Private Online Customer Communities are one of the most insight-rich sources of customer feedback. Whether interacting with each other, with associates from your organization or simply leaving product reviews or comments, the customer conversations are real and unguided. They provide tremendous insight on many aspects of your business from product design and…

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Scaled Home Depot Project Color App In Room

VR/AR For Sales, Marketing and Customer Service

May 24, 2021

By Barton Goldenberg Customer X is an established blueberry grower located in the beautiful state of Oregon.  They just received private equity funding to expand their blueberry operations globally.  Customer X has never done business globally and is keen to learn global best practices from their blueberry supplier, a global leader delivering the industry’s best…

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digital customer communities

Customer Engagement Using Digital Customer Communities

April 1, 2021

By Barton Goldenberg Digital customer communities create a dynamic customer engagement solution. These communities give your customers a place to share insight, collaborate, advocate for your products or services, and even make purchases. A customer community will let your customers connect with those just like them, with similar interests. Use Case #1: Deepen Customer Engagement …

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digital customer communities

5 Sales Use Cases For Using Digital Customer Communities

March 1, 2021

By Barton Goldenberg Digital Customer Communities are transforming the sales environment by having the capability to drive more sales for your business by connecting employees together from different branches, within your distributors, suppliers, or resellers. Digital Customer Communities have the capability to provide world-class services by connecting customers together and giving replies to each of…

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Virtual Reality manufacturing

New Virtual Reality and Augmented Reality Strategy & Implementation Practice

February 9, 2021

    Press Release (for immediate release) February 8, 2020 Bethesda, Maryland ISM Announces its New Virtual Reality and Augmented Reality Strategy & Implementation Practice   Virtual Reality and Augmented Reality (VR/AR) will be the most disruptive technology for the next decade.  Worldwide spending on VR/AR is forecasted to accelerate out of the COVID-19 pandemic,…

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man playing virtual reality with Microsoft hololens

VR Leveraged in Digital Customer Communities Enhance Customer Engagement

February 4, 2021

Our forward-thinking clients are leveraging private digital customer communities to foster engagement with their customers. These collaboration communities are built on software such as Telligent, Salesforce, Higher Logic, and others. They integrate tightly with your CRM system and data management platform leveraging VR, AR, and other emerging technologies to support and engage customers. We like…

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