Artificial Intelligence
Artificial Intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever wonder how Cherry Sprite came about? Coca-Cola created Cherry Sprite as a new flavor after monitoring data collected from “smart” self-service…
Read MoreBy Barton Goldenberg Artificial Intelligence (AI) is red hot and for very good reasons. Coca Cola is a shining example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever wonder how Cherry Sprite came about? Coca Cola created Cherry Sprite as a new…
Read MoreBy John Chan Artificial Intelligence (AI), defined as the intelligence demonstrated by machines is a key element of a Digital Transformation that will impact all aspects of businesses worldwide. At present, AI is providing a major influence in the marketplace as the Gartner Group stated that by the end of 2018, 20% of business content…
Read MoreBy Nick Rojas For this week, ISM will feature a another Guest Blog Post from Nick Rojas concerning Artificial Intelligence. Digital marketing has revolutionized customer acquisition in several ways. On the one hand, it has provided a wealth of new tools to help marketers engage prospective buyers and drive them into their purchasing funnels. On…
Read MoreBy Nick Rojas For this week, ISM will feature a Guest Blog Post from Nick Rojas. If you’re serious about upgrading your digital marketing strategy for the foreseeable future, you’re going to want to take advantage of one very important asset: Artificial Intelligence (AI) might have been a theory in the 20th century, but in…
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