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Augmented Reality

extended reality

What Is Extended Reality (XR)?

March 25, 2024

Extended reality (XR) has been seeping into modern life for decades. From virtual reality (VR) arcade games in the early ’90s to the millions of augmented reality (AR) lenses available on Snap AR, the evolution of XR is gaining steam. According to the research group Statista, the global XR market size, forecast at $31 billion…

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ar game changer

Augmented Reality: A Game-Changer In Next-Gen Marketing Strategies

February 29, 2024

Augmented Reality (AR) is a technology that overlays digital information in real-world environments. Users view it through a device. Its goal is to help simulate real-world things in the comfort of wherever you are. As smartphones have continued to improve, this is becoming increasingly commonplace. So, why should brands and specifically marketers pay attention to…

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vr ar in 2024

VR and AR in 2024

February 23, 2024

This year is a pivotal one for new headsets. VR is already used for games and fitness. What else can it do, and where does AI fit in? This video discusses the key 2024 VR/AR trends like: Apple Vision Pro Fitness with VR Function as the theme for 2024 Mixed Reality AI and Headsets Meta…

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fashion metaverse

Integrating CRM, AI, and the Metaverse

February 12, 2024

By Barton Goldenberg February 9, 2024 Bethesda, Maryland Integrating CRM, AI, and the Metaverse Did you know that tens of billions of dollars worth of goods were sold in the metaverse in 2023, including fashion clothing? I want you to imagine a shopping experience that sounds like the stuff of a sci-fi story but is…

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ar user experiences

Augmented Reality Is Transforming User Experiences

January 29, 2024

The Augmented Reality (AR) evolution has been led by the desire to bridge between the digital and physical worlds, seamlessly integrating virtual elements with our tangible environment. It’s the drive to transcend the physical world’s limitations and delve into a realm where imagination and reality coexist. AR injects itself into human perception with visual augmentation,…

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ready player one metaverse

‘Ready Player One’ IRL? How Ernest Cline is Making His Metaverse Dream a (Virtual) Reality

January 12, 2024

In the sci-fi novel and film “Ready Player One,” future humans spend much of their lives in the OASIS, a virtual reality wonderland in which “the limits of reality are your own imagination.” Now, a virtual world inspired by OASIS is being brought to life. “Ready Player One” author Ernest Cline and the film’s producer,…

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siemens ces keynote

Siemens Keynote at CES 2024

January 1, 2024

In 2024, the Industrial Metaverse will take a giant stride forward, as Roland Busch (Siemens CEO) and Cedrik Neike (Siemens CEO Digital Industries) highlighted at the 2024 CES. Explore the key building blocks and groundbreaking collaborations for Siemens in the Industrial Metaverse field, such as Siemens’ venture into immersive engineering with Sony. In this video,…

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tim cook apple vision pro

Tim Cook Risks His Legacy on a Pricey Product in an Unproven Market

December 12, 2023

The Vision Pro will be Apple’s riskiest product launch in years, which is why Tim Cook is one of CNN Business’ Risk Takers for 2023. Cook has long talked up the potential for augmented reality to help people communicate and collaborate. Now he will have to prove a device that blends both virtual reality and…

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university of pennsylvania cancer center vr

The Use of Virtual Reality at the University of Pennsylvania Cancer Center

December 2, 2023

The University of Pennsylvania Cancer Center is one of the largest and most technologically advanced centers of its kind in the world. While this esteemed institution is well-known for its work in the areas of immunotherapy, precision surgery, and proton therapy it is quickly gaining a reputation for work being done in the field of…

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advanced data visualization

Solving Problems in Medicine with Advanced Visualization and Immersive Therapeutics

December 1, 2023

This talk will address several common problems associated with traditional systems in medicine and how Extended Reality technologies are solving them. This will include the use of Virtual Reality for preoperative planning and surgical simulation in neurosurgery and the impact of virtual reality on patient consultation and informed consent. Further attention will be given to…

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meta metaverse ai

Meta’s Metaverse is Getting An AI Makeover

October 11, 2023

The Meta company has a new strategy to sell the public on its vision. It is not surprising that Mark Zuckerberg and Meta used much of Connect Conference –  once known solely as a VR conference – to talk about the company’s new generative AI tools. AI will even play a prominent role in the…

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metaverse digital twin

Why Business Leaders Need To Take The Metaverse Seriously

October 3, 2023

Recent research by the management consultancy Arthur D Little suggests that business would be ill-advised to dismiss the Metaverse out of hand in favor of a focus on AI. The Arthur D Little report provides a compelling description of how “a convergence of key technologies” is leading to a step-change in simulation capabilities, primarily via…

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metaverse safety

The Huge Task Of Building Safety Into The Metaverse

October 2, 2023

The Metaverse is a new way to interact with friends, family and strangers. It is a new way to work, study and play. We can shop, explore, travel, do business, attend concerts, go to social gatherings and engage in virtual sports-all without geolocational constraints. The Metaverse will eventually replace the Internet as we know it.…

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macys metaverse

Macy’s Goes for the Fashion Metaverse with Mstylelab

October 2, 2023

Macy’s is launching its own effort into the Metaverse with the launch of its digital fashion platform, Mstylelab. The department store is teaming up with Metaverse technology platform Journee to roll out the immersive experience, which is inspired by Macy’s newest brand, On 34th. The immersive experience will feature a surrealist recreation of New York…

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metaverse interaction

How to Interact with Metaverses

October 1, 2023

Social interaction with the Metaverse refers primarily to people using computer hardware and software to engage with digital platforms powered by the Internet, which serve as virtual spaces where users congregate, exchange information and play games. This interaction can take various forms, including direct communication, exploring the digital spaces and forums, playing games, attending events…

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metaverse trends

The Metaverse: Five Key Trends Pointing Your Business in the Right Direction

October 1, 2023

In the rapidly evolving landscape of technology, it is often wise for businesses to be “fast followers” rather than early adopters. By allowing others to navigate the initial challenges and uncertainties, management can make more informed decisions about where to invest their resources. Regarding the Metaverse, five key trends must be considered in determining the…

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ar definition

Augmented Reality (AR)

September 16, 2023

Augmented Reality (AR) is an interactive technology that superimposes computer-generated content such as images videos or 3D models onto the real-world environment. AR enhances a user’s perception of the physical world by overlaying digital elements allowing users to interact with both the real and virtual world simultaneously unlike virtual reality (VR) which immerses users entirely…

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metaverse refresher

Five Reasons To Still Care About The Metaverse

August 5, 2023

By Bernard Marr August 3, 2023 The Metaverse is the next generation of the Internet, forever altering how we experience life online. Don’t believe me? Allow me to convince you of the importance of the Metaverse. In the future, companies, institutions, and employers will operate their own virtual worlds where people can come to enjoy…

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Apple Vision Pro Review

Defining Spatial Computing

July 11, 2023

Apple’s Vision Pro launch made AR a significant part of their vision, emphasized the concept of spatial computing, and never even mentioned the term “metaverse.” In 2017, Apple introduced AR Kit during their software developer conference, a software tool to make AR apps for use on the iPhone and iPad. I spoke to Mr. Cook…

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woman using Apple Vision Pro vR headseat

Apple Vision Pro is Worth Every Penny…

July 6, 2023

Apple Vision Pro is Worth Every Penny… In this video, GregsGadgets reviews the Apple Vision Pro Headset. He reviews the price, technology and ease of use. Afterward, he discusses the negative feedback that some have provided for the Apple Vision Pro Headset and afterward rebuts this negative feedback with a positive review of the Apple…

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