Big Data Analytics
Both Big Data and Artificial Intelligence applications (AI) have a mutually beneficial relationship. The success of AI applications is contingent on the big data input. AI is now assisting organizations towards utilizing their data as a means of influencing organizational decision-making with previously thought-to-be unfeasible methodologies. Glenn Gruber, a Senior Digital Strategist at Anexinet states…
By Barton Goldenberg and Mike Bender The amount of data an organization has available to understand their customer is immense. Some organizations are mastering their data and others are overwhelmed by the volume. Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The amount of data only grows with…
Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must now be made based on an enhanced understanding of customers’ preferences and behavior in the new digital environment. Read this article as I examine three case studies on using data analytics to deepen customer engagement. View…
By Barton Goldenberg The advent of data analytics and insight are already having a meaningfully impact on the way that organizations manage their customer relationships and customer engagements. Best-in-class organizations have already concluded that to be successful, data analytics must be tightly integrated into their Social CRM application. Concerning the impact of Data Analytics on…
By Barton Goldenberg While there is no shortage of Data analytics opportunities within an organization, succeeding at implementing Data analytics is no slam-dunk. The following seven requirements need to be in place as the key components of effective data driven decision making: Data Analytics Strategy & Goals: Why is the organization embarking on a Data…
By Barton Goldenberg Let’s briefly examine how a few organizations are applying Big Data analysis and insight to work. • A major insurance company’s automobile division determined some time ago that to accurately assess the risk associated with insuring an individual’s car, they needed more than the traditional demographic variables like age, sex, location of…
By Barton Goldenberg The term “Big Data” refers to ‘data-driven, tactical decision-making derived from large data volumes coming from a variety of sources (e.g., transactional, Social Media, mobile devices, electronic transactions, etc.).’ The growth in Big Data over the past few years has been explosive. At the end of 2016, this growth of Big Data…
Learn how to identify the top four challenges for a path of an integrated customer-centric strategy… View the full article here.