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Contextual Relevance: Do’s and Don’ts – Part 2
March 27, 2018In part 1 of this article, we focused on how contextual relevance – the practice of delivering the right content...
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“Find Me, Know Me, Delight Me”: Why ‘Contextual Relevance’ Is Critical
February 5, 2018By Barton Goldenberg Are you providing key information to your prospects before they make their buying decision?…
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The Impact of Data Anaytics on Customer Strategies
July 27, 2017By Barton Goldenberg The advent of data analytics and insight are already having a meaningfully impact on the way...
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The Components of Effective, Data-Driven Decision-Making
July 19, 2017By Barton Goldenberg While there is no shortage of Data analytics opportunities within an organization, succeeding at implementing Data...
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Applying Big Data Analysis Successfully within the Business Environment
June 8, 2017By Barton Goldenberg Let’s briefly examine how a few organizations are applying Big Data analysis and insight to work....
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The Growth of Big Data Analytics & Insight
June 1, 2017By Barton Goldenberg The term “Big Data” refers to ‘data-driven, tactical decision-making derived from large data volumes coming from...
