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Big Data

How Big Data and AI Will Work Together?

April 15, 2020

By John Chan Both Big Data and Artificial Intelligence applications (AI) have a mutually beneficial relationship. The success of AI applications is contingent on the big data input. AI is now assisting organizations towards utilizing their data as a means of influencing organizational decision-making with previously thought-to-be unfeasible methodologies. Glenn Gruber, a Senior Digital Strategist…

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data analytics trends

3 Data Analytics Trends Impacting 2019

January 21, 2019

By Mike Bender Today, more than 11 billion connected devices are producing eight zettabytes of data per year.  The data only grows with billions of phones, sensors, payment systems, and other Internet of Things (IoT) devices added every day.  By 2025, forecasts call for 80 billion devices producing a staggering 180 zettabytes of data.  The industry leaders…

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Contextual Relevance

Find Me, Know Me, Delight Me: Why 'Contextual Relevance'sIs Critical

February 5, 2018

By Barton Goldenberg MORE THAN 70 percent of today’s customers make their buying decision without speaking to anyone from a company’s sales or customer service departments. So securing a sale increasingly means serving up relevant information to the right person at the right time—their way, not yours—during their buying window. It’s no easy task in…

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Data Analytics

The Impact of Data Anaytics on Customer Strategies

July 27, 2017

By Barton Goldenberg The advent of data analytics and insight are already having a meaningfully impact on the way that organizations manage their customer relationships and customer engagements.  Best-in-class organizations have already concluded that to be successful, data analytics must be tightly integrated into their Social CRM application.  Concerning the impact of Data Analytics on…

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Data-Driven Decision-Making

The Components of Effective, Data-Driven Decision-Making

July 19, 2017

By Barton Goldenberg While there is no shortage of Data analytics opportunities within an organization, succeeding at implementing Data analytics is no slam-dunk.  The following seven requirements need to be in place as the key components of effective data driven decision making: Data Analytics Strategy & Goals:  Why is the organization embarking on a Data…

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Big Data

Applying Big Data Analysis Successfully within the Business Environment

June 8, 2017

By Barton Goldenberg Let’s briefly examine how a few organizations are applying Big Data analysis and insight to work. • A major insurance company’s automobile division determined some time ago that to accurately assess the risk associated with insuring an individual’s car, they needed more than the traditional demographic variables like age, sex, location of…

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Big Data

The Growth of Big Data Analytics & Insight

June 1, 2017

By Barton Goldenberg The term “Big Data” refers to ‘data-driven, tactical decision-making derived from large data volumes coming from a variety of sources (e.g., transactional, Social Media, mobile devices, electronic transactions, etc.).’ The growth in Big Data over the past few years has been explosive.  At the end of 2016, this growth of Big Data…

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CRM Magazine Articles by Barton

CRM Magazine – Four Big Barriers to an Integrated Customer-Centric Strategy

April 18, 2017

Learn how to identify the top four challenges for a path of an integrated customer-centric strategy… View the full article here.

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ISM blog article

Big Data Analytics & Insight

March 5, 2014

By Barton Goldenberg, Founder & President, ISM Big Data is going through a similar phase that CRM went through in its heyday in the late 1990s when it meant different things to different people. Big Data has been described as everything from “as powerful as a tsunami, but a deluge that can be controlled” to…

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ISM - Customer Engagement Consulting Approach

Data: Go Big or Go Home

January 15, 2014

Panel at Marketing & Tech Partnership Summit Jan. 28 By: Barton Goldenberg, Founder & President, ISM The world of marketing has changed so significantly this past decade that Kotler’s 4 Ps – which stood for many decades as the pillars of successful marketing – are now being challenged. The old adage that marketing is half…

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