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Key Channel Optimization Challenges
September 7, 2017By Barton Goldenberg Any organization wishing to be around in 10 years will have to execute a sound channel...
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Optimizing Channels Via Integrated Processes and Technology
August 31, 2017By Barton Goldenberg A second key component of channel optimization is optimizing each selected channel – see diagram above...
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Organizational Channel Optimization Challenges
August 10, 2017By Barton Goldenberg To succeed at channel optimization, organizational management must overcome the challenges of finding the right balance...
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The Importance of Channel Optimization Towards Profitability
August 3, 2017By Barton Goldenberg All organizations at one time or another have dealt with happy and unhappy customers, profitable and...
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5 Steps to a More Effective Channel Partner Relationship
July 27, 2017Working with a channel sales partner is a unique relationship. Barton shares a few ways to stand out from...
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CRM Magazine – Customer Experience Management: Give Your Customers the Experiences They Want
April 18, 2017Customer experience management needs to be at the vanguard of your strategy… View the full article here.
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Channel Optimization: Two Rules
February 27, 2015By Barton Goldenberg When is the right time for an organization to encourage its customers to utilize the Contact...
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Channel Optimization
January 27, 2015…. the most important area affecting an organization’s profitability By: Barton Goldenberg, Founder & President, ISM Do you know...
