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Contextual Relevance

Omni-channel marketing

Contextual Relevance: Do's and Don'ts – Part 2

March 20, 2020

Contextual relevance can also help you capture anonymous prospects who may visit your website or otherwise engage with your brand without identifying themselves. Using contextual relevance to gather new prospects Existing customers are always easiest to target. That is because we have the most information on them, which helps to create relevant messages and enables…

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Omni-channel marketing

Contextual Relevance: Do's and Don'ts – Part 1

March 13, 2020

Contextual relevance – the practice of delivering the right content through the right channel at the right time to customers at all stages of the buying journey – is the key to capturing and retaining customers in today’s omni-channel, digitally-connected marketplace. This particular blog post will offer some examples to illustrate its value. Contextual relevance…

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Contextual Relevance

Contextual Relevance is critical to capturing customers

February 28, 2020

More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service. To secure the sale, you must find them before they find you with timely messaging that’s relevant to wherever they happen to be in the buying cycle. This isn’t easy in today’s digital world, where customer…

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Contextual Relevance

Contextual Relevance: The right message, in the right place, at the right time

February 21, 2020

Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It means delivering the right content through the right channel at the right time – with appropriate messaging, customized for individual prospects and optimized for wherever they happen to be in their buying journey. This is much…

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CRM Magazine Articles by Barton

CRM Magazine – Your Customer Data Is Limitless and So Is Its Value

February 28, 2018

Your company can either navigate the digital deluge, or be swamped by it.  Having a sturdy data foundation now is critical to successful customer engagement in the future.  Properly collected and analyzed, customer data can deliver increased business revenue, bigger wallet share, and happier and more loyal customers willing to advocate for your company’s brand(s). View the…

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CRM Magazine Articles by Barton

CRM Magazine – Make Your Customer Engagement a Closed Loop

October 18, 2017

Choose channels, gather data, create profiles, analyze, deliver right message at the right time. Repeat… View the full article here.

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CRM Magazine Articles by Barton

CRM Magazine – Contextual Relevance Is Critical to Capturing Customers

July 28, 2017

Customers want information relevant to them, served up their way… View the full article here.

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