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Contextual Relevance: Do’s and Don’ts – Part 2
March 20, 2020Contextual relevance can also help you capture anonymous prospects who may visit your website or otherwise engage with your...
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Contextual Relevance: Do’s and Don’ts – Part 1
March 13, 2020Contextual relevance – the practice of delivering the right content through the right channel at the right time to...
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Contextual Relevance is critical to capturing customers
February 28, 2020More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service....
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Contextual Relevance: The right message, in the right place, at the right time
February 21, 2020Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It...
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Contextual Relevance: Do’s and Don’ts – Part 1
March 15, 2018Contextual relevance – the practice of delivering the right content through the right channel at the right time to...
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CRM Magazine – Your Customer Data Is Limitless and So Is Its Value
February 28, 2018Your company can either navigate the digital deluge, or be swamped by it. Having a sturdy data foundation now is...
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CRM Magazine – Make Your Customer Engagement a Closed Loop
October 18, 2017Choose channels, gather data, create profiles, analyze, deliver right message at the right time. Repeat… View the full article...
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CRM Magazine – Contextual Relevance Is Critical to Capturing Customers
July 28, 2017Customers want information relevant to them, served up their way… View the full article here.
