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CRM Magazine Articles by Barton

CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever

February 9, 2019

Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must now be made based on an enhanced understanding of customers’ preferences and behavior in the new digital environment. Read this article as I examine three case studies on using data analytics to deepen customer engagement. View…

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Top 10 Digital Experience Award

CIO Review Magazine – Digital Transformation Of Your Business Strategy

January 8, 2019

ISM is honored to be recognized as one of the 10 Most Promising Digital Experience Consulting Companies in 2018, awarded by CIO Review Magazine.  In the January issue of CIO Review Magazine, ISM is recognized and featured in an article where ISM’s President Barton Goldenberg is interviewed by CIO Review Magazine.  Attached is the featured…

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CRM Magazine Articles by Barton

CRM Magazine – 5 Reasons Why Branded Communities are Your Best Lead-Nurturing Platform

September 24, 2018

You can invite who you want, and you control the information these communities yield When it comes to engaging with your customers or other constituents, many observers deem private or “branded” communities as superior to public ones like Facebook, LinkedIn, or Twitter, for one simple reason: A private community is purposely not open to the…

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CRM Magazine Articles by Barton

CRM Magazine – Customer Success Takes Engagement to the Next Level

July 20, 2018

It should come as no surprise that there is confusion over what is meant by “customer success” and how exactly to apply this new approach to your day-to-day business. Like other paradigm shifts, it will take time for customer success to become mainstream. Let’s take a brief look at these paradigm shifts. View the full…

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CRM Magazine Articles by Barton

CRM Magazine – Your Customer Data Is Limitless and So Is Its Value

February 28, 2018

Your company can either navigate the digital deluge, or be swamped by it.  Having a sturdy data foundation now is critical to successful customer engagement in the future.  Properly collected and analyzed, customer data can deliver increased business revenue, bigger wallet share, and happier and more loyal customers willing to advocate for your company’s brand(s). View the…

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Contextual Relevance

Find Me, Know Me, Delight Me: Why 'Contextual Relevance'sIs Critical

February 5, 2018

By Barton Goldenberg MORE THAN 70 percent of today’s customers make their buying decision without speaking to anyone from a company’s sales or customer service departments. So securing a sale increasingly means serving up relevant information to the right person at the right time—their way, not yours—during their buying window. It’s no easy task in…

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CRM Magazine Articles by Barton

CRM Magazine – Make Your Customer Engagement a Closed Loop

October 18, 2017

Choose channels, gather data, create profiles, analyze, deliver right message at the right time. Repeat… View the full article here.

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CRM Magazine Articles by Barton

CRM Magazine – Contextual Relevance Is Critical to Capturing Customers

July 28, 2017

Customers want information relevant to them, served up their way… View the full article here.

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CRM Magazine Articles by Barton

CRM Magazine – Four Big Barriers to an Integrated Customer-Centric Strategy

April 18, 2017

Learn how to identify the top four challenges for a path of an integrated customer-centric strategy… View the full article here.

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CRM Magazine Articles by Barton

CRM Magazine – Customer Experience Management: Give Your Customers the Experiences They Want

April 18, 2017

Customer experience management needs to be at the vanguard of your strategy… View the full article here.

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CRM Magazine Articles by Barton

CRM Magazine – Data Onboarding

November 15, 2016

A new technology links customers’ online and offline data, giving you a single, comprehensive view… View the full article here.

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CRM Magazine Articles by Barton

CRM Magazine – 4 Digital Strategy Journeys

October 27, 2016

A digital strategy – with CRM as the core–is mandatory for all companies wishing to survive the digital future… View the full article here.

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