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fashion metaverse

Integrating CRM, AI, and the Metaverse

February 12, 2024

By Barton Goldenberg February 9, 2024 Bethesda, Maryland Integrating CRM, AI, and the Metaverse Did you know that tens of billions of dollars worth of goods were sold in the metaverse in 2023, including fashion clothing? I want you to imagine a shopping experience that sounds like the stuff of a sci-fi story but is…

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digital hotel

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

February 11, 2021

Virtual gathering places for customers benefit from collaborative and immersive apps Our Forward-Thinking clients are leveraging private digital customer communities to foster engagement with their customers. These collaboration communities are built on software such as Telligent, Salesforce, Higher Logic, and others. They integrate tightly with your CRM system and data management platform. We like to…

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Customer Relationship Management

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

February 11, 2021

Three process pillars must be in place to steady your system Given that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change…

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Shore Up Your CRM Foundation

November 23, 2020

GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change because of COVID-19; now more than ever, you need to engage with them in their…

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online communities

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

July 9, 2020

Now is the time to harness all the tools of customer engagement It is no longer business as usual, as companies around the world are having to learn to adjust to the new normal resulting from the COVID-19 pandemic. Customer knowledge and enhanced customer collaboration are at the core of this new normal. Here are…

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digital transformation

CRM's Critical Role in Successful Digital Transformation

July 9, 2020

Putting customers at the center of your digital efforts involves sound CRM processes It’s no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed many digital transformation assessments for ISM’s global clients, I’m confident of this: A sound CRM strategy…

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Data Foundation

A Solid Data Foundation

March 6, 2020

More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of customer data available to businesses and brands is growing exponentially and will continue to do so. Properly collected and analyzed, customer data can deliver increased…

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How AI is Impacting CRM (Already)

January 31, 2020

Artificial Intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever wonder how Cherry Sprite came about? Coca-Cola created Cherry Sprite as a new flavor after monitoring data collected from “smart” self-service…

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How Emerging Technologies Impact CRM: Spotlight on Artificial Intelligence (AI)

December 17, 2019

By Barton Goldenberg Artificial Intelligence (AI) is red hot and for very good reasons. Coca Cola is a shining example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever wonder how Cherry Sprite came about? Coca Cola created Cherry Sprite as a new…

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sales process excellence

Sales Process Excellence

December 16, 2019

by Barton Goldenberg Process improvement is critical to maintaining a dynamic, growing, customer-focused business. Customers, the economy, business conditions, technology, and social norms are constantly changing. Thus, the need for companies to continuously evolve their businesses and business processes to meet new conditions. Yet, process development can be complex, time-consuming and overwhelming to many organizations.…

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AI in writing

The Impact of AI on CRM and Digital Transformation

December 16, 2019

By John Chan Artificial Intelligence (AI), defined as the intelligence demonstrated by machines is a key element of a Digital Transformation that will impact all aspects of businesses worldwide. At present, AI is providing a major influence in the marketplace as the Gartner Group stated that by the end of 2018, 20% of business content…

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ISM Digital Transformation

A Digital Transformation Framework Part 1

April 23, 2019

In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer-facing projects is integrated and shared seamlessly between activities. Companies that have struggled to tackle digital transformation typically fall short with respect to one or more of five key building blocks. CRM Data…

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CRM Magazine Articles by Barton

CRM Magazine – Customer Success Takes Engagement to the Next Level

July 20, 2018

It should come as no surprise that there is confusion over what is meant by “customer success” and how exactly to apply this new approach to your day-to-day business. Like other paradigm shifts, it will take time for customer success to become mainstream. Let’s take a brief look at these paradigm shifts. View the full…

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Benefits of CRM

The Benefits of CRM

April 26, 2018

By John Chan CRM has become a necessity for today’s organization. It is a technology and a process for obtaining and appealing to new customers, along with strengthening relationships with current customers. With CRM analytics, organizational management can document and assess customer/prospect actions for future marketing campaigns. A customer lifecycle can be determined from the…

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CRM Magazine Articles by Barton

CRM Magazine – Your Customer Data Is Limitless and So Is Its Value

February 28, 2018

Your company can either navigate the digital deluge, or be swamped by it.  Having a sturdy data foundation now is critical to successful customer engagement in the future.  Properly collected and analyzed, customer data can deliver increased business revenue, bigger wallet share, and happier and more loyal customers willing to advocate for your company’s brand(s). View the…

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CRM System

How to Make the Most Out of Your CRM System

February 22, 2018

By Nick Rojas CRMs have tremendous potential, but many of the businesses that own CRM software use only a few of the features it offers. Not only can this reduce the value of a business’ investment in CRM software—it can also result in that company being less versatile than its competitors. If you want to…

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Contextual Relevance

Find Me, Know Me, Delight Me: Why 'Contextual Relevance'sIs Critical

February 5, 2018

By Barton Goldenberg MORE THAN 70 percent of today’s customers make their buying decision without speaking to anyone from a company’s sales or customer service departments. So securing a sale increasingly means serving up relevant information to the right person at the right time—their way, not yours—during their buying window. It’s no easy task in…

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CRM Strategy & Implementation

Why Your Business Needs a Mobile CRM Strategy

November 16, 2017

By Nick Rojas Like everything in life, good business is strengthened by good relationships. Having as close a relationship with your customers as possible will only work to further improve sales. Taking the extra information, you know about them and their needs into account allows for success that might not have come otherwise. To aid…

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CRM Magazine Articles by Barton

CRM Magazine – Make Your Customer Engagement a Closed Loop

October 18, 2017

Choose channels, gather data, create profiles, analyze, deliver right message at the right time. Repeat… View the full article here.

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CRM button on keyboard

Beauty Companies CRM: Getting Close to Consumers

October 17, 2017

Barton Goldenberg discusses how beauty companies can do better at CRM… View the full article here.

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