Posts tagged with ‘crm’

A Solid Data Foundation
March 6, 2020
More data has been produced in the last two years than in all previous history. And thanks to the...
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How AI is Impacting CRM (Already)
January 31, 2020
Artificial Intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI...
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How Emerging Technologies Impact CRM: Spotlight on Artificial Intelligence (AI)
December 17, 2019
By Barton Goldenberg Artificial Intelligence (AI) is red hot and for very good reasons. Coca Cola is a shining...
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Sales Process Excellence
December 16, 2019
by Barton Goldenberg Process improvement is critical to maintaining a dynamic, growing, customer-focused business. Customers, the economy, business conditions,...
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The Impact of AI on CRM and Digital Transformation
December 16, 2019
By John Chan Artificial Intelligence (AI), defined as the intelligence demonstrated by machines is a key element of a...
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A Digital Transformation Framework – Part 1
April 23, 2019
In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and...
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CRM Magazine – Customer Success Takes Engagement to the Next Level
July 20, 2018
It should come as no surprise that there is confusion over what is meant by “customer success” and how...
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The Benefits of CRM
April 26, 2018
By John Chan CRM has become a necessity for today’s organization. It is a technology and a process for...
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CRM Magazine – Your Customer Data Is Limitless and So Is Its Value
February 28, 2018
Your company can either navigate the digital deluge, or be swamped by it. Having a sturdy data foundation now is...
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How to Make the Most Out of Your CRM System
February 22, 2018
By Nick Rojas CRMs have tremendous potential, but many of the businesses that own CRM software use only a...
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Since 1985, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best companies have recognized ISM as the leader in applying state-of-the-art technologies and techniques to drive customer acquisition, retention and growth.

Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.