customer data
The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital devices to engage brands across an almost limitless number of touch points. This has huge implications for initiating and maintaining engagement with customers and prospects as they move throughout the buying cycle. It is important for…
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There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship to data privacy issues to incomplete data to not having the tools to unlock this value. But by far the most important reason is a failure of the executive team to appreciate that technology alone is…
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More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of customer data available to businesses and brands is growing exponentially and will continue to do so. Properly collected and analyzed, customer data can deliver increased…
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Today, more than 11 billion Internet-connected devices produce more than 8 zettabytes of data per year. By 2025, forecasts call for 80 billion devices and 180 zettabytes of data, respectively. The amount of data available to help you better understand your customers and their interactions with your brand(s) is greater than ever, and it will…
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By Barton Goldenberg More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of customer data available to businesses and brands is growing exponentially and will continue to do so. Properly collected and analyzed, customer data…
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By Barton Goldenberg While there is no shortage of Data analytics opportunities within an organization, succeeding at implementing Data analytics is no slam-dunk. The following seven requirements need to be in place as the key components of effective data driven decision making: Data Analytics Strategy & Goals: Why is the organization embarking on a Data…
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