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Digital Transformation Building Blocks – Part 2
May 14, 2019by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building...
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CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever
February 9, 2019Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must...
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Identity Resolution – The Key to Knowing Your Customers in the Digital Age
September 13, 2018by Barton Goldenberg Today, customers have almost limitless ways engage brands, using all kinds of devices across hundreds of...
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CRM Magazine – Customer Success Takes Engagement to the Next Level
July 20, 2018It should come as no surprise that there is confusion over what is meant by “customer success” and how...
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Customer Success: A Company-wide Commitment to the Customer
June 15, 2018By Barton Goldenberg Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation,...
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Customer Success Strategies: From Churn to Customer Value
June 7, 2018by Barton Goldenberg The concept of Customer Success originated with companies actively targeting ‘at-risk’ accounts with teams designed to...
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Customer Success – Customer and Company Sustainable Proven Value
June 6, 2018by Barton Goldenberg Gone are the days when you can simply ‘push’ your product or service onto a customer....
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CXM: Give Your Customers the Experiences They Want
May 31, 2018By Barton Goldenberg Customer experience management needs to be at the vanguard of your strategy In this space over...
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Taking Customer Engagement to the Next Level: ‘Customer Success’
May 2, 2018Overheard from 5 participants attending a recent high-tech conference in Silicon Valley: Participant #1: “You’ve got to get onto...
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Contextual Relevance: Do’s and Don’ts – Part 1
March 15, 2018Contextual relevance – the practice of delivering the right content through the right channel at the right time to...
