Posts tagged with ‘customer engagement’

“Pillars” of Customer Engagement
April 3, 2020
The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital...
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Customer Engagement Has a New Destination: The Digital Hotel
January 31, 2020
With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no...
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Digital Transformation Building Blocks – Part 2
May 14, 2019
by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building...
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CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever
February 9, 2019
Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must...
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Identity Resolution – The Key to Knowing Your Customers in the Digital Age
September 13, 2018
by Barton Goldenberg Today, customers have almost limitless ways engage brands, using all kinds of devices across hundreds of...
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CRM Magazine – Customer Success Takes Engagement to the Next Level
July 20, 2018
It should come as no surprise that there is confusion over what is meant by “customer success” and how...
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Customer Success: A Company-wide Commitment to the Customer
June 15, 2018
By Barton Goldenberg Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation,...
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Customer Success Strategies: From Churn to Customer Value
June 7, 2018
by Barton Goldenberg The concept of Customer Success originated with companies actively targeting ‘at-risk’ accounts with teams designed to...
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Customer Success – Customer and Company Sustainable Proven Value
June 6, 2018
by Barton Goldenberg Gone are the days when you can simply ‘push’ your product or service onto a customer....
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CXM: Give Your Customers the Experiences They Want
May 31, 2018
By Barton Goldenberg Customer experience management needs to be at the vanguard of your strategy In this space over...
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Since 1985, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best companies have recognized ISM as the leader in applying state-of-the-art technologies and techniques to drive customer acquisition, retention and growth.

Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.