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ISM Announces its New Augmented Reality/Virtual Reality Strategy & Implementation Practice
February 19, 2021Virtual Reality and Augmented Reality (VR/AR) will be the most disruptive technology for the next decade. Worldwide spending on...
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Emerging Technologies Can Keep Your Digital Hotel Solidly Booked
February 11, 2021Virtual gathering places for customers benefit from collaborative and immersive apps Our Forward-Thinking clients are leveraging private digital communities...
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To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation
February 11, 2021Three process pillars must be in place to steady your system Given that CRM systems are no longer a...
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3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19
July 9, 2020Now is the time to harness all the tools of customer engagement It is no longer business as usual,...
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“Pillars” of Customer Engagement
April 3, 2020The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital...
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Customer Engagement Has a New Destination: The Digital Hotel
January 31, 2020With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no...
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Digital Transformation Building Blocks – Part 2
May 14, 2019by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building...
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CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever
February 9, 2019Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must...
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Identity Resolution – The Key to Knowing Your Customers in the Digital Age
September 13, 2018by Barton Goldenberg Today, customers have almost limitless ways engage brands, using all kinds of devices across hundreds of...
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CRM Magazine – Customer Success Takes Engagement to the Next Level
July 20, 2018It should come as no surprise that there is confusion over what is meant by “customer success” and how...
