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ISM Announces its New Augmented Reality/Virtual Reality Strategy & Implementation Practice

February 19, 2021

Virtual Reality and Augmented Reality (VR/AR) will be the most disruptive technology for the next decade. Worldwide spending on VR/AR is forecast to accelerate out of the COVID-19 pandemic, growing from $12 billion in 2020 to $75 billion in 2024 to $1.5 trillion in 2030. Largest initial VR/AR applications will be in training & education,…

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digital hotel

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

February 11, 2021

Virtual gathering places for customers benefit from collaborative and immersive apps Our Forward-Thinking clients are leveraging private digital customer communities to foster engagement with their customers. These collaboration communities are built on software such as Telligent, Salesforce, Higher Logic, and others. They integrate tightly with your CRM system and data management platform. We like to…

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Ways to Increase Customer Engagement

Proven Ways to Increase Customer Engagement

May 9, 2019

By Nick Rojas For this week, ISM will feature a Guest Blog Post from Nick Rojas concerning proven methods of increasing customer engagement Customer engagement is very important to a business’s overall success. As a business owner, it is paramount to have your customers engaged with your brand as much as possible. This is because…

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ISM Digital Transformation

A Digital Transformation Framework Part 1

April 23, 2019

In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer-facing projects is integrated and shared seamlessly between activities. Companies that have struggled to tackle digital transformation typically fall short with respect to one or more of five key building blocks. CRM Data…

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CRM Magazine Articles by Barton

CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever

February 9, 2019

Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must now be made based on an enhanced understanding of customers’ preferences and behavior in the new digital environment. Read this article as I examine three case studies on using data analytics to deepen customer engagement. View…

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IoT Hospitality

The Positive and Negative Effects of IoT in Hospitality

September 6, 2018

by Kelly Potter For this week, ISM will feature another Guest Blog Post from Kelly Potter concerning the positive and negative effects of IoT in Hospitality. Imagine our everyday objects interacting with each other via the internet. That’s the Internet of Things (IoT) in its simplest form. According to Forbes, “The Internet of Things is the network of…

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Digital Ecosystems

Digital Ecosystems Will Recast the Global Economy

August 27, 2018

By John Chan With the immense changes brought about by digital ecosystems, the marketplace will reward the organizations that understand the importance of digital ecosystems in the marketplace. Organizational management can create new foundations of value via the use of digital ecosystems and consequently change the power dynamics of global business. eBusiness professionals should recognize…

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Digital Transformation Effort

A Recommended Approach for a Digital Transformation Effort

August 13, 2018

By John Chan A successful organizational digital transformation effort will necessitate numerous changes in an organization’s operating model. When beginning a digital transformation effort, many organizations will take a piecemeal approach.  They will simply making changes to just one business division or a product line as an experiment to fine tune its tactics for digital…

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Digital Customer Experience

Designing Digital Customer Experience Initiative Strategies

July 19, 2018

By John Chan With digital technologies transforming the marketplace, organization management must design digital customer experiences to deliver customer value as a means of prospering in the future. However, management cannot simply deliver customer value by fine-tuning their customer touchpoints. Rather, management must set up a connected Web of services and business functionalities to acclimate…

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Customer Success

Customer Success: A Company-wide Commitment

June 7, 2018

by Barton Goldenberg Effective Customer Success Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation, many companies are unclear where this leads. It involves much more than creating a new team of Customer Success Managers, giving them access to existing data and processes, calling them accountable and calling…

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Customer Experience

CXM: Give Your Customers the Experiences They Want

May 31, 2018

By Barton Goldenberg Customer experience management needs to be at the vanguard of your strategy In this space over the past year or so, I’ve focused on the necessity of having an integrated customer-centric strategy to survive in the digital age. Such a strategy is built upon various pillars of engagement, including traditional media, social…

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Benefits of CRM

The Benefits of CRM

April 26, 2018

By John Chan CRM has become a necessity for today’s organization. It is a technology and a process for obtaining and appealing to new customers, along with strengthening relationships with current customers. With CRM analytics, organizational management can document and assess customer/prospect actions for future marketing campaigns. A customer lifecycle can be determined from the…

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Internet of Things Retail Options

Internet of Things Options for Retailers

April 4, 2018

By Barton Goldenberg Concerning the Internet of Things options for retailers: At present, there is no one company that can create a single comprehensive Internet of Things (IoT) solution for retailers.  IoT equipment manufacturers can put the IoT sensors together, while the IoT integrators must integrate the IoT equipment into a huge IoT ecosystem.  Organizations…

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internet of things retail benefits

Retail Internet of Things Benefits & Risks

March 28, 2018

By Barton Goldenberg There are various retail Internet of Things (IoT) benefits and risks that retailers will encounter before, during and after implementation. The IoT is not a one-size fits all solution as all retailers need to segment their customer base carefully and be differential whenever a high-touch approach is required and when low-touch approach…

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Internet of Things Retail Observations

Key Internet of Things Retail Observations

March 20, 2018

By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications. From my analysis of the IoT retail marketplace, here are my key observations concerning IoT for retail: The need for best-in-class retailers to survive in the current digital deluge environment and…

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internet of things retail benefits

Internet of Things Retail Case Studies

March 8, 2018

By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications.  From ISM’s analysis of the IoT retail marketplace, here are four key retail IoT case studies that demonstrate major retailers’ efforts to thrive in the new IoT business environment: Rebecca Minkoff…

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internet of things retail benefits

Key Retail Internet of Things Applications of the Future

March 1, 2018

By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications.  From ISM’s analysis of the retail IoT market, here are the four key retail IoT applications that will be critical for retailers in their efforts to thrive in the changing business…

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CRM System

How to Make the Most Out of Your CRM System

February 22, 2018

By Nick Rojas CRMs have tremendous potential, but many of the businesses that own CRM software use only a few of the features it offers. Not only can this reduce the value of a business’ investment in CRM software—it can also result in that company being less versatile than its competitors. If you want to…

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internet of things retail benefits

The Impact of the Internet of Things on the Global Retail Market

February 1, 2018

By Barton Goldenberg ISM predicts that the biggest impact of the Internet of Things (IoT) will be in the global retail market as according to the 2016 McKinsey Global Institute report, IoT is forecasted to have a total economic impact of between $3.9 and $11 trillion a year by 2025, including $410 billion to $1.2…

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Marketing Plan

What You Should Be Including in Your 2018 Marketing Plan

January 9, 2018

By Nick Rojas Your marketing plan is one of the most important strategic documents your company can have. It should help you reach your target audience effectively, engage them, and create a demand for your products or services. A successful entrepreneur should think about their marketing plan the same way a chess champion thinks about…

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