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To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

February 11, 2021

Three process pillars must be in place to steady your system Given that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change…

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Connecting Employees Partners Customers

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

November 24, 2020

It is no longer business as usual, as companies around the world are having to learn to adjust to the new normal resulting from the COVID-19 pandemic. Customer knowledge and enhanced customer collaboration are at the core of this new normal. Here are the top three ways companies are adjusting: LEVERAGING HOLISTIC CUSTOMER PROFILES WITHIN…

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CRM

Shore Up Your CRM Foundation

November 23, 2020

GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change because of COVID-19; now more than ever, you need to engage with them in their…

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online communities

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

July 9, 2020

Now is the time to harness all the tools of customer engagement It is no longer business as usual, as companies around the world are having to learn to adjust to the new normal resulting from the COVID-19 pandemic. Customer knowledge and enhanced customer collaboration are at the core of this new normal. Here are…

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CRM Magazine Articles by Barton

CRM Magazine – Customer Success Takes Engagement to the Next Level

July 20, 2018

It should come as no surprise that there is confusion over what is meant by “customer success” and how exactly to apply this new approach to your day-to-day business. Like other paradigm shifts, it will take time for customer success to become mainstream. Let’s take a brief look at these paradigm shifts. View the full…

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CRM Magazine Articles by Barton

CRM Magazine – Your Customer Data Is Limitless and So Is Its Value

February 28, 2018

Your company can either navigate the digital deluge, or be swamped by it.  Having a sturdy data foundation now is critical to successful customer engagement in the future.  Properly collected and analyzed, customer data can deliver increased business revenue, bigger wallet share, and happier and more loyal customers willing to advocate for your company’s brand(s). View the…

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CRM Magazine Articles by Barton

CRM Magazine – Make Your Customer Engagement a Closed Loop

October 18, 2017

Choose channels, gather data, create profiles, analyze, deliver right message at the right time. Repeat… View the full article here.

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