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ISM Announces its New Augmented Reality/Virtual Reality Strategy & Implementation Practice

February 19, 2021

Virtual Reality and Augmented Reality (VR/AR) will be the most disruptive technology for the next decade. Worldwide spending on VR/AR is forecast to accelerate out of the COVID-19 pandemic, growing from $12 billion in 2020 to $75 billion in 2024 to $1.5 trillion in 2030. Largest initial VR/AR applications will be in training & education,…

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digital hotel

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

February 11, 2021

Virtual gathering places for customers benefit from collaborative and immersive apps Our Forward-Thinking clients are leveraging private digital customer communities to foster engagement with their customers. These collaboration communities are built on software such as Telligent, Salesforce, Higher Logic, and others. They integrate tightly with your CRM system and data management platform. We like to…

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Customer Relationship Management

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

February 11, 2021

Three process pillars must be in place to steady your system Given that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change…

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online communities

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

July 9, 2020

Now is the time to harness all the tools of customer engagement It is no longer business as usual, as companies around the world are having to learn to adjust to the new normal resulting from the COVID-19 pandemic. Customer knowledge and enhanced customer collaboration are at the core of this new normal. Here are…

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Ways to Increase Customer Engagement

Proven Ways to Increase Customer Engagement

May 9, 2019

By Nick Rojas For this week, ISM will feature a Guest Blog Post from Nick Rojas concerning proven methods of increasing customer engagement Customer engagement is very important to a business’s overall success. As a business owner, it is paramount to have your customers engaged with your brand as much as possible. This is because…

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Benefits of CRM

The Benefits of CRM

April 26, 2018

By John Chan CRM has become a necessity for today’s organization. It is a technology and a process for obtaining and appealing to new customers, along with strengthening relationships with current customers. With CRM analytics, organizational management can document and assess customer/prospect actions for future marketing campaigns. A customer lifecycle can be determined from the…

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CRM System

How to Make the Most Out of Your CRM System

February 22, 2018

By Nick Rojas CRMs have tremendous potential, but many of the businesses that own CRM software use only a few of the features it offers. Not only can this reduce the value of a business’ investment in CRM software—it can also result in that company being less versatile than its competitors. If you want to…

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Social CRM Tapping into the Emotional Side of the Customer

July 8, 2011

I spoke as the closing keynote at the Sales 2.0 Conference in Boston. Throughout the conference and even at past conferences I have attended and/or presented, the question still remains – Does Social CRM really apply to sales? Or is it a marketing and customer service tool that doesn’t really benefit sales? The answer is…

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