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Data Analytics

How Big Data and AI Will Work Together?

April 15, 2020

By John Chan Both Big Data and Artificial Intelligence applications (AI) have a mutually beneficial relationship. The success of AI applications is contingent on the big data input. AI is now assisting organizations towards utilizing their data as a means of influencing organizational decision-making with previously thought-to-be unfeasible methodologies. Glenn Gruber, a Senior Digital Strategist…

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Technology

Technology alone is not the answer…

March 27, 2020

There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship to data privacy issues to incomplete data to not having the tools to unlock this value. But by far the most important reason is a failure of the executive team to appreciate that technology alone is…

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Data Analytics Excellence

Transforming Customer Data into Value

February 14, 2020

Today, more than 11 billion Internet-connected devices produce more than 8 zettabytes of data per year. By 2025, forecasts call for 80 billion devices and 180 zettabytes of data, respectively.  The amount of data available to help you better understand your customers and their interactions with your brand(s) is greater than ever, and it will…

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digital transformation building blocks

Digital Transformation Building Blocks Part 2

May 14, 2019

by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer strategy…

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digital transformation framework

A Digital Transformation Framework Part 1

April 23, 2019

In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer-facing projects is integrated and shared seamlessly between activities. Companies that have struggled to tackle digital transformation typically fall short with respect to one or more of five key building blocks. CRM Data…

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data and analytics

Data and Analytics Maturity: The Foundation for Getting Digital Transformation Right!

February 14, 2019

By Barton Goldenberg and Mike Bender The amount of data an organization has available to understand their customer is immense. Some organizations are mastering their data and others are overwhelmed by the volume. Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The amount of data only grows with…

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CRM Magazine Articles by Barton

CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever

February 9, 2019

Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must now be made based on an enhanced understanding of customers’ preferences and behavior in the new digital environment. Read this article as I examine three case studies on using data analytics to deepen customer engagement. View…

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data analytics trends

3 Data Analytics Trends Impacting 2019

January 21, 2019

By Mike Bender Today, more than 11 billion connected devices are producing eight zettabytes of data per year.  The data only grows with billions of phones, sensors, payment systems, and other Internet of Things (IoT) devices added every day.  By 2025, forecasts call for 80 billion devices producing a staggering 180 zettabytes of data.  The industry leaders…

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Data analytics

Data and Analytics is Disrupting Industries and Building New Ecosystems

January 7, 2019

By Mike Bender Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s digital marketplace, the nature of the game has changed.  To succeed, business decisions must now be made based on an enhanced understanding of customers’ preferences and behavior in both online and offline environments. A strong data…

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Data Analytics Excellence

Data Analytics: Case Studies of Success

December 17, 2018

by Barton Goldenberg Today there are more than 11 billion connected devices producing more than 8 zetabytes of data per year. In the next five years, the number of connected devices will increase eightfold, while the amount of data they produce will increase a staggering 22 times. This trend will only accelerate over time. Organizations…

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Data Analytics Case Studies

Using Data Analytics to Deepen Customer Engagement

December 3, 2018

by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason.  In today’s digital marketplace, the nature of the game has changed. The traditional sales model of cold calls, followed by lead qualification and product demos, is now complemented by social networks, online engagement, and education. It is the…

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Identity resolution

The 4 Key Components of Identity Resolution

September 13, 2018

by Barton Goldenberg Knowing The Customer Is The Key To All Marketing Today’s customers and prospects engage with brands across many devices and touchpoints.  Sometimes these individuals are well-identified, such as when they make a purchase, contact a call center or complete an online form.  At other times, contacts are anonymous, as when browsing a…

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CRM Magazine Articles by Barton

CRM Magazine – Your Customer Data Is Limitless and So Is Its Value

February 28, 2018

Your company can either navigate the digital deluge, or be swamped by it.  Having a sturdy data foundation now is critical to successful customer engagement in the future.  Properly collected and analyzed, customer data can deliver increased business revenue, bigger wallet share, and happier and more loyal customers willing to advocate for your company’s brand(s). View the…

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Customer Data

Transforming Customer Data into Value

January 11, 2018

By Barton Goldenberg More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of customer data available to businesses and brands is growing exponentially and will continue to do so. Properly collected and analyzed, customer data…

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CRM Magazine Articles by Barton

CRM Magazine – Make Your Customer Engagement a Closed Loop

October 18, 2017

Choose channels, gather data, create profiles, analyze, deliver right message at the right time. Repeat… View the full article here.

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CRM Magazine Articles by Barton

CRM Magazine – Contextual Relevance Is Critical to Capturing Customers

July 28, 2017

Customers want information relevant to them, served up their way… View the full article here.

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Data Analytics

The Impact of Data Anaytics on Customer Strategies

July 27, 2017

By Barton Goldenberg The advent of data analytics and insight are already having a meaningfully impact on the way that organizations manage their customer relationships and customer engagements.  Best-in-class organizations have already concluded that to be successful, data analytics must be tightly integrated into their Social CRM application.  Concerning the impact of Data Analytics on…

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data-driven decision-making

The Components of Effective, Data-Driven Decision-Making

July 19, 2017

By Barton Goldenberg While there is no shortage of Data analytics opportunities within an organization, succeeding at implementing Data analytics is no slam-dunk.  The following seven requirements need to be in place as the key components of effective data driven decision making: Data Analytics Strategy & Goals:  Why is the organization embarking on a Data…

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ISM - Customer Engagement Consulting Approach

Data: Go Big or Go Home

January 15, 2014

Panel at Marketing & Tech Partnership Summit Jan. 28 By: Barton Goldenberg, Founder & President, ISM The world of marketing has changed so significantly this past decade that Kotler’s 4 Ps – which stood for many decades as the pillars of successful marketing – are now being challenged. The old adage that marketing is half…

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