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digital communities

digital hotel

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

February 11, 2021

Virtual gathering places for customers benefit from collaborative and immersive apps Our Forward-Thinking clients are leveraging private digital customer communities to foster engagement with their customers. These collaboration communities are built on software such as Telligent, Salesforce, Higher Logic, and others. They integrate tightly with your CRM system and data management platform. We like to…

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CRM

Shore Up Your CRM Foundation

November 23, 2020

GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change because of COVID-19; now more than ever, you need to engage with them in their…

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digital transformation

CRM's Critical Role in Successful Digital Transformation

July 9, 2020

Putting customers at the center of your digital efforts involves sound CRM processes It’s no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed many digital transformation assessments for ISM’s global clients, I’m confident of this: A sound CRM strategy…

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Data Analytics Case Studies

"Pillars" of Customer Engagement

April 3, 2020

The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital devices to engage brands across an almost limitless number of touch points. This has huge implications for initiating and maintaining engagement with customers and prospects as they move throughout the buying cycle. It is important for…

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digital communities

Branded Digital Customer Communities Why You Should Consider One and How to Get Started

February 14, 2020

By Kathy Barton A branded digital customer community is like a private Facebook community, where you own the content, define the rules of the road, and moderate and curate the content. These communities offer many benefits to companies looking to promote business goals while providing members with information, support, interaction, and camaraderie. Some of these…

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customer engagement

Customer Engagement Has a New Destination: The Digital Customer Community

January 31, 2020

With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no better way to welcome your end customers than to invite them to your “digital customer community.” This concept is made possible by the social media community software available in today’s market, a powerful tool that allows…

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digital communities

Private Digital Customer Communities: Your Best Lead Nurturing Platform

January 31, 2020

By Barton Goldenberg How well does your company nurture its sales leads?  Prospects at all stages of the buying journey are interacting with your brand.  They’re visiting your website, attending your events and consuming your content. How do you keep them engaged and keep in touch with them as they progress down the sales funnel…

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