Digital Customer Experience
By John Chan With the immense changes brought about by digital ecosystems, the marketplace will reward the organizations that understand the importance of digital ecosystems in the marketplace. Organizational management can create new foundations of value via the use of digital ecosystems and consequently change the power dynamics of global business. eBusiness professionals should recognize…
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By John Chan A successful organizational digital transformation effort will necessitate numerous changes in an organization’s operating model. When beginning a digital transformation effort, many organizations will take a piecemeal approach. They will simply making changes to just one business division or a product line as an experiment to fine tune its tactics for digital…
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By John Chan With digital technologies transforming the marketplace, organization management must design digital customer experiences to deliver customer value as a means of prospering in the future. However, management cannot simply deliver customer value by fine-tuning their customer touchpoints. Rather, management must set up a connected Web of services and business functionalities to acclimate…
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