Skip to content

Digital Marketing

IoT Hospitality

The Positive and Negative Effects of IoT in Hospitality

September 6, 2018

by Kelly Potter For this week, ISM will feature another Guest Blog Post from Kelly Potter concerning the positive and negative effects of IoT in Hospitality. Imagine our everyday objects interacting with each other via the internet. That’s the Internet of Things (IoT) in its simplest form. According to Forbes, “The Internet of Things is the network of…

Read More
Digital Ecosystems

Digital Ecosystems Will Recast the Global Economy

August 27, 2018

By John Chan With the immense changes brought about by digital ecosystems, the marketplace will reward the organizations that understand the importance of digital ecosystems in the marketplace. Organizational management can create new foundations of value via the use of digital ecosystems and consequently change the power dynamics of global business. eBusiness professionals should recognize…

Read More
Digital Transformation Effort

A Recommended Approach for a Digital Transformation Effort

August 13, 2018

By John Chan A successful organizational digital transformation effort will necessitate numerous changes in an organization’s operating model. When beginning a digital transformation effort, many organizations will take a piecemeal approach.  They will simply making changes to just one business division or a product line as an experiment to fine tune its tactics for digital…

Read More
digital transformation

The Digital Transformation of Business

June 28, 2018

By John Chan The business world is changing rapidly in the today’s marketplace. A key force behind this change is the impact of digital technology. Digital technology is altering the undercurrents of the marketplace and the rapidity of how organizations to respond to changes in the market. Simultaneously, digital technologies have changed how people research,…

Read More
Benefits of CRM

The Benefits of CRM

April 26, 2018

By John Chan CRM has become a necessity for today’s organization. It is a technology and a process for obtaining and appealing to new customers, along with strengthening relationships with current customers. With CRM analytics, organizational management can document and assess customer/prospect actions for future marketing campaigns. A customer lifecycle can be determined from the…

Read More
Internet of Things Retail Options

Internet of Things Options for Retailers

April 4, 2018

By Barton Goldenberg Concerning the Internet of Things options for retailers: At present, there is no one company that can create a single comprehensive Internet of Things (IoT) solution for retailers.  IoT equipment manufacturers can put the IoT sensors together, while the IoT integrators must integrate the IoT equipment into a huge IoT ecosystem.  Organizations…

Read More
internet of things retail benefits

Retail Internet of Things Benefits & Risks

March 28, 2018

By Barton Goldenberg There are various retail Internet of Things (IoT) benefits and risks that retailers will encounter before, during and after implementation. The IoT is not a one-size fits all solution as all retailers need to segment their customer base carefully and be differential whenever a high-touch approach is required and when low-touch approach…

Read More
Internet of Things Retail Observations

Key Internet of Things Retail Observations

March 20, 2018

By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications. From my analysis of the IoT retail marketplace, here are my key observations concerning IoT for retail: The need for best-in-class retailers to survive in the current digital deluge environment and…

Read More
internet of things retail benefits

Internet of Things Retail Case Studies

March 8, 2018

By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications.  From ISM’s analysis of the IoT retail marketplace, here are four key retail IoT case studies that demonstrate major retailers’ efforts to thrive in the new IoT business environment: Rebecca Minkoff…

Read More
internet of things retail benefits

Key Retail Internet of Things Applications of the Future

March 1, 2018

By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications.  From ISM’s analysis of the retail IoT market, here are the four key retail IoT applications that will be critical for retailers in their efforts to thrive in the changing business…

Read More
CRM System

How to Make the Most Out of Your CRM System

February 22, 2018

By Nick Rojas CRMs have tremendous potential, but many of the businesses that own CRM software use only a few of the features it offers. Not only can this reduce the value of a business’ investment in CRM software—it can also result in that company being less versatile than its competitors. If you want to…

Read More
internet of things retail benefits

The Impact of the Internet of Things on the Global Retail Market

February 1, 2018

By Barton Goldenberg ISM predicts that the biggest impact of the Internet of Things (IoT) will be in the global retail market as according to the 2016 McKinsey Global Institute report, IoT is forecasted to have a total economic impact of between $3.9 and $11 trillion a year by 2025, including $410 billion to $1.2…

Read More
Internet of Things People Process Technology

How to Address Internet of Things' People, Process & Technology Issues?

December 14, 2017

By Barton Goldenberg When a new technology like the Internet of Things arrives on the scene, I find it helpful to ask this question: “What are the people, process and technology issues that need to be overcome in order to fully exploit this new technology?”  Below are my current observations. ‘People’ Issues Providing necessary training…

Read More
Internet of Things Customer Service

The Internet of Thing's Customer Service Challenges and Big Data impact

December 7, 2017

By Barton Goldenberg 1. What are the Internet of Thing’s resulting customer service challenges? The resulting customer service challenges include: New Contact Center support requirements: I foresee the Contact Centers of the future offering support across most if not all channels – including telephone, Web, SMS messaging, Social Media, Internet of Things – that feed…

Read More
Internet of Things

Key Questions Regarding the Future of the Internet of Things

November 30, 2017

By Barton Goldenberg As with any new technology, there are plenty of questions that need to be asked by the management of every organization considering implementing the innovative technology.  Here are three key questions concerning the Internet of Things and my initial responses to each question. 1) Is there a sustainable driving force behind the…

Read More
CRM Strategy & Implementation

Why Your Business Needs a Mobile CRM Strategy

November 16, 2017

By Nick Rojas Like everything in life, good business is strengthened by good relationships. Having as close a relationship with your customers as possible will only work to further improve sales. Taking the extra information, you know about them and their needs into account allows for success that might not have come otherwise. To aid…

Read More
Beacon Retail

Connecting Merchants with Customers

November 9, 2017

By Barton Goldenberg Here are two significant Internet of Things technologies that are impacting merchant–customer relationships: 1. A Beacon is a very small transmitting radio that sends relevant information to a desired location.  Beacons utilize Bluetooth Low Energy technology, which is a wireless technology standard for exchanging data efficiently over short distances from fixed and…

Read More
eCommerce Brand

How Your eCommerce Brand Can Boost Your Customer Experience

November 2, 2017

By Ronald L. Dod For this week, ISM will feature a Guest Blog Post from Ronald L. Dod concerning how your eCommerce brand can boost your customer experience. Description: Discover ways to boost your eCommerce customer experience and have a more successful eCommerce store. We often hear about user experience (UX), but the term customer experience…

Read More
Cloud Computing

Top Five Cloud Computing Mistakes to Avoid or Risk Damaging Your Business

October 26, 2017

By Gloria Kopp For this week, ISM will feature a Guest Blog Post from Gloria Kopp concerning the Top 5 Cloud Computing Mistakes made by businesses. If you have streamlined your business to the cloud, you will already be seeing the outstanding benefits of being able to access everything from everywhere. It can be hugely…

Read More
Internet of Things

The Internet of Things

October 19, 2017

By Barton Goldenberg Closely related to the Internet of Everything is the ‘Internet of Things’ (IoT), which can be defined as any natural or man-made object that is embedded with sensors that are assigned an Internet address and that transfers data coming from the sensors by connecting wirelessly via the Internet to servers located in…

Read More
Scroll To Top