Digital Marketing
by Kelly Potter For this week, ISM will feature another Guest Blog Post from Kelly Potter concerning the positive and negative effects of IoT in Hospitality. Imagine our everyday objects interacting with each other via the internet. That’s the Internet of Things (IoT) in its simplest form. According to Forbes, “The Internet of Things is the network of…
By John Chan With the immense changes brought about by digital ecosystems, the marketplace will reward the organizations that understand the importance of digital ecosystems in the marketplace. Organizational management can create new foundations of value via the use of digital ecosystems and consequently change the power dynamics of global business. eBusiness professionals should recognize…
By John Chan A successful organizational digital transformation effort will necessitate numerous changes in an organization’s operating model. When beginning a digital transformation effort, many organizations will take a piecemeal approach. They will simply making changes to just one business division or a product line as an experiment to fine tune its tactics for digital…
By John Chan The business world is changing rapidly in the today’s marketplace. A key force behind this change is the impact of digital technology. Digital technology is altering the undercurrents of the marketplace and the rapidity of how organizations to respond to changes in the market. Simultaneously, digital technologies have changed how people research,…
By John Chan CRM has become a necessity for today’s organization. It is a technology and a process for obtaining and appealing to new customers, along with strengthening relationships with current customers. With CRM analytics, organizational management can document and assess customer/prospect actions for future marketing campaigns. A customer lifecycle can be determined from the…
By Barton Goldenberg Concerning the Internet of Things options for retailers: At present, there is no one company that can create a single comprehensive Internet of Things (IoT) solution for retailers. IoT equipment manufacturers can put the IoT sensors together, while the IoT integrators must integrate the IoT equipment into a huge IoT ecosystem. Organizations…
By Barton Goldenberg There are various retail Internet of Things (IoT) benefits and risks that retailers will encounter before, during and after implementation. The IoT is not a one-size fits all solution as all retailers need to segment their customer base carefully and be differential whenever a high-touch approach is required and when low-touch approach…
By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications. From my analysis of the IoT retail marketplace, here are my key observations concerning IoT for retail: The need for best-in-class retailers to survive in the current digital deluge environment and…
By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications. From ISM’s analysis of the IoT retail marketplace, here are four key retail IoT case studies that demonstrate major retailers’ efforts to thrive in the new IoT business environment: Rebecca Minkoff…
By Barton Goldenberg As the Internet of Things (IoT) phenomena becomes more prevalent in the marketplace, major retailer brands are adopting various IoT applications. From ISM’s analysis of the retail IoT market, here are the four key retail IoT applications that will be critical for retailers in their efforts to thrive in the changing business…
By Nick Rojas CRMs have tremendous potential, but many of the businesses that own CRM software use only a few of the features it offers. Not only can this reduce the value of a business’ investment in CRM software—it can also result in that company being less versatile than its competitors. If you want to…
By Barton Goldenberg ISM predicts that the biggest impact of the Internet of Things (IoT) will be in the global retail market as according to the 2016 McKinsey Global Institute report, IoT is forecasted to have a total economic impact of between $3.9 and $11 trillion a year by 2025, including $410 billion to $1.2…
By Barton Goldenberg When a new technology like the Internet of Things arrives on the scene, I find it helpful to ask this question: “What are the people, process and technology issues that need to be overcome in order to fully exploit this new technology?” Below are my current observations. ‘People’ Issues Providing necessary training…
By Barton Goldenberg 1. What are the Internet of Thing’s resulting customer service challenges? The resulting customer service challenges include: New Contact Center support requirements: I foresee the Contact Centers of the future offering support across most if not all channels – including telephone, Web, SMS messaging, Social Media, Internet of Things – that feed…
By Barton Goldenberg As with any new technology, there are plenty of questions that need to be asked by the management of every organization considering implementing the innovative technology. Here are three key questions concerning the Internet of Things and my initial responses to each question. 1) Is there a sustainable driving force behind the…
By Nick Rojas Like everything in life, good business is strengthened by good relationships. Having as close a relationship with your customers as possible will only work to further improve sales. Taking the extra information, you know about them and their needs into account allows for success that might not have come otherwise. To aid…
By Barton Goldenberg Here are two significant Internet of Things technologies that are impacting merchant–customer relationships: 1. A Beacon is a very small transmitting radio that sends relevant information to a desired location. Beacons utilize Bluetooth Low Energy technology, which is a wireless technology standard for exchanging data efficiently over short distances from fixed and…
By Ronald L. Dod For this week, ISM will feature a Guest Blog Post from Ronald L. Dod concerning how your eCommerce brand can boost your customer experience. Description: Discover ways to boost your eCommerce customer experience and have a more successful eCommerce store. We often hear about user experience (UX), but the term customer experience…
By Gloria Kopp For this week, ISM will feature a Guest Blog Post from Gloria Kopp concerning the Top 5 Cloud Computing Mistakes made by businesses. If you have streamlined your business to the cloud, you will already be seeing the outstanding benefits of being able to access everything from everywhere. It can be hugely…
By Barton Goldenberg Closely related to the Internet of Everything is the ‘Internet of Things’ (IoT), which can be defined as any natural or man-made object that is embedded with sensors that are assigned an Internet address and that transfers data coming from the sensors by connecting wirelessly via the Internet to servers located in…