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CRM’s Critical Role in Successful Digital Transformation
July 9, 2020Putting customers at the center of your digital efforts involves sound CRM processes It’s no surprise most companies struggle...
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Customer Engagement Has a New Destination: The Digital Customer Community
January 31, 2020With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no...
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5 Building Blocks for Digital Transformation
January 31, 2020Sixty-nine percent of decision makers use social media for purchase decisions. Ninety percent of buyers trust peer recommendations. Ninety-four...
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Digital Assessment – Sharing Best Practices
December 11, 2019One of our long-time customers came to us recently requesting a Digital Assessment and guidance in the formulation of...
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Assessing Digital Sales Strategy
December 9, 2019While most global oil and gas industry companies are leaders in petroleum and related engineering, few oil and gas...
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6 Steps in Digital Assessment Process
December 6, 2019The Digital Dilemma: 89% of executives believe digitization will disrupt their business in 2019, yet < 33% of executives...
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Achieving World-Class Status NPS: Digital Initiative Success
November 22, 2019Less than 1/3 of these executives believe that their digital strategy is correct. Many organizations are overwhelmed with how...
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5 Components of Digital Transformation
May 16, 2019by Barton Goldenberg According to an IDC estimate, the spending on digital transformation initiatives will exceed $2 trillion in...
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Digital Transformation Building Blocks – Part 2
May 14, 2019by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building...
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Digital Transformation: Getting it Right!
February 19, 201969% of decision makers use social media for purchase decisions. 90% of buyers trust peer recommendations. 94% of B2B...
