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Digital Transformation

digital transformation

CRM's Critical Role in Successful Digital Transformation

July 9, 2020

Putting customers at the center of your digital efforts involves sound CRM processes It’s no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed many digital transformation assessments for ISM’s global clients, I’m confident of this: A sound CRM strategy…

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Digital Transformation Effort

5 Building Blocks for Digital Transformation

January 31, 2020

Sixty-nine percent of decision makers use social media for purchase decisions. Ninety percent of buyers trust peer recommendations. Ninety-four percent of B2B buyers conduct online research before making a purchase. Companies like Amazon and Alibaba continue to raise the bar, forcing every company to rethink its digital strategy. No wonder 89 percent of executives say…

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AI in writing

The Impact of AI on CRM and Digital Transformation

December 16, 2019

By John Chan Artificial Intelligence (AI), defined as the intelligence demonstrated by machines is a key element of a Digital Transformation that will impact all aspects of businesses worldwide. At present, AI is providing a major influence in the marketplace as the Gartner Group stated that by the end of 2018, 20% of business content…

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digital assessment

Digital Assessment Sharing Best Practices

December 11, 2019

One of our long-time customers came to us recently requesting a Digital Assessment and guidance in the formulation of their digital strategy.  They had recently expanded their number of distributors and felt it was time to assess both their distributors’ marketing effectiveness and how distributors could increasingly leverage digital strategies to enhance their marketing efforts…

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Request a Digital Assessment

6 Steps in Digital Assessment Process

December 6, 2019

The Digital Dilemma: 89% of executives believe digitization will disrupt their business in 2019, yet < 33% of executives believe their digital strategy is correct.  Spending on Digital Transformation initiatives will exceed $2 trillion in 2019, yet > 85% of digital transformation initiatives fail to deliver expected results. How to overcome the digital dilemma?  Best-in-class…

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digital customer experience

Achieving World-Class Status NPS: Digital Initiative Success

November 22, 2019

Less than 1/3 of these executives believe that their digital strategy is correct. Many organizations are overwhelmed with how to successfully implement their digital initiatives. The result is high failure rate. What if your staff had a clear digital initiative road map on how to break down the initiative into bite-size pieces and applies a…

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components of digital transformation

5 Components of Digital Transformation

May 16, 2019

by Barton Goldenberg According to an IDC estimate, the spending on digital transformation initiatives will exceed $2 trillion in 2019. With this level of investment, it is concerning that less than 1/3 of these executives believe that their digital strategy is correct, and only 21% believe the right people are setting their digital strategy. What…

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ISM Digital Transformation

Digital Transformation Building Blocks Part 2

May 14, 2019

by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer strategy…

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ISM Digital Transformation

A Digital Transformation Framework Part 1

April 23, 2019

In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer-facing projects is integrated and shared seamlessly between activities. Companies that have struggled to tackle digital transformation typically fall short with respect to one or more of five key building blocks. CRM Data…

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components of digital transformation

Digital Transformation: Getting it Right!

February 19, 2019

69% of decision makers use social media for purchase decisions. 90% of buyers trust peer recommendations. 94% of B2B buyers conduct online research before making purchase. Companies including Amazon and Alibaba continue to raise the bar forcing every company to rethink their digital strategy. Companies such as Airbnb and VRBO continue to wreak havoc in…

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data and analytics

Data and Analytics Maturity: The Foundation for Getting Digital Transformation Right!

February 14, 2019

By Barton Goldenberg and Mike Bender The amount of data an organization has available to understand their customer is immense. Some organizations are mastering their data and others are overwhelmed by the volume. Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The amount of data only grows with…

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CIO Review Award Certificate

ISM, One of the 10 Most Promising Digital Experience Consulting Companies in 2018

February 9, 2019

  Jan. 8, 2019 Press Releases BETHESDA, MD, Jan. 8, 2019 — ISM has been recognized as one of the 10 Most Promising Digital Experience Consulting Companies in 2018. ISM was awarded by CIOReview Magazine, for their contributions to in customer digital engagement strategy. For more than three decades, ISM has pioneered the design and…

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IoT Hospitality

The Positive and Negative Effects of IoT in Hospitality

September 6, 2018

by Kelly Potter For this week, ISM will feature another Guest Blog Post from Kelly Potter concerning the positive and negative effects of IoT in Hospitality. Imagine our everyday objects interacting with each other via the internet. That’s the Internet of Things (IoT) in its simplest form. According to Forbes, “The Internet of Things is the network of…

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Digital Ecosystems

Digital Ecosystems Will Recast the Global Economy

August 27, 2018

By John Chan With the immense changes brought about by digital ecosystems, the marketplace will reward the organizations that understand the importance of digital ecosystems in the marketplace. Organizational management can create new foundations of value via the use of digital ecosystems and consequently change the power dynamics of global business. eBusiness professionals should recognize…

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Digital Transformation Effort

A Recommended Approach for a Digital Transformation Effort

August 13, 2018

By John Chan A successful organizational digital transformation effort will necessitate numerous changes in an organization’s operating model. When beginning a digital transformation effort, many organizations will take a piecemeal approach.  They will simply making changes to just one business division or a product line as an experiment to fine tune its tactics for digital…

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Digital Customer Experience

Designing Digital Customer Experience Initiative Strategies

July 19, 2018

By John Chan With digital technologies transforming the marketplace, organization management must design digital customer experiences to deliver customer value as a means of prospering in the future. However, management cannot simply deliver customer value by fine-tuning their customer touchpoints. Rather, management must set up a connected Web of services and business functionalities to acclimate…

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Digital Business Strategy

The Advantages of Digital Business Strategies

July 12, 2018

By John Chan Digital technologies are now significantly affecting the global marketplace. A recent Forrester survey found that 89% of business executives surveyed foresee that digital technologies will have a tremendous impact on their business within the near future. Digital technologies have already had a huge effect on some industries as illustrated by the examples…

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digital transformation

The Digital Transformation of Business

June 28, 2018

By John Chan The business world is changing rapidly in the today’s marketplace. A key force behind this change is the impact of digital technology. Digital technology is altering the undercurrents of the marketplace and the rapidity of how organizations to respond to changes in the market. Simultaneously, digital technologies have changed how people research,…

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