Digital
by Barton Goldenberg According to an IDC estimate, the spending on digital transformation initiatives will exceed $2 trillion in 2019. With this level of investment, it is concerning that less than 1/3 of these executives believe that their digital strategy is correct, and only 21% believe the right people are setting their digital strategy. What…
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by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer strategy…
Read More In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer-facing projects is integrated and shared seamlessly between activities. Companies that have struggled to tackle digital transformation typically fall short with respect to one or more of five key building blocks. CRM Data…
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By John Chan Digital technologies are now significantly affecting the global marketplace. A recent Forrester survey found that 89% of business executives surveyed foresee that digital technologies will have a tremendous impact on their business within the near future. Digital technologies have already had a huge effect on some industries as illustrated by the examples…
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By John Chan The business world is changing rapidly in the today’s marketplace. A key force behind this change is the impact of digital technology. Digital technology is altering the undercurrents of the marketplace and the rapidity of how organizations to respond to changes in the market. Simultaneously, digital technologies have changed how people research,…
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