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gamification

Gamification

The Overall Impact of Gamification on Social CRM

May 25, 2017

By Barton Goldenberg Gamification is all about organizations applying social technology to time-tested, motivational methods.   Millennials love to play games – they grew up playing them.  Gamification within a business setting can help motivate Millennial employees and customers to perform certain activities within their Social CRM system. Here is a primary list of exemplary ways…

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Gamification Business Results

Game On!

May 4, 2017

By Barton Goldenberg Gamification applications are receiving a lot of attention in the current marketplace, and I am 100% certain that they will continue to grow significantly in the future.  In 2010, there were 500 results for Google searches for “Gamification.”  Today there are 7.6 million results.  In 2013, businesses spent $242 million on Gamification…

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Gamification

Gamification Organizational Benefits

April 17, 2017

By Barton Goldenberg In my previous Gamification – related blog post, I discussed how Gamification can benefit an organization for its Social CRM efforts. Now, I will describe two additional examples of how Gamification can benefit an organization towards employee satisfaction and customer relations. Lower Contact Center agent turnover In general, Contact Centers are staffed…

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gamification

The Benefits of Gamification for Social CRM

March 30, 2017

By Barton Goldenberg Gamification is defined as: The use of applying game-like elements to non-game environments to influence behavior. The integration of game mechanics into a Website, Social Media community, campaign or application in order to drive engagement. Gamification allows an organization to benefit from the adoption of psychology techniques to motivate people to perform…

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Gamification

Gamification

November 12, 2015

By Nick Rojas The fact that, according to accounting firm PwC, the U.S. video game industry will grow 30 percent from $15 billion in 2014 to $19.6 billion in 2019 has not gone unnoticed by advertisers here and around the world. In the increasingly digital environment of the 21st century, a new generation is growing…

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Gamification: Bringing Fun and Productivity to CRM

May 9, 2014

Gamification: Bringing “Fun” and Productivity to CRM ISM & Bunchball Host May 13 Webinar By: Barton Goldenberg, Founder & President, ISM Work is better when it is like a game. Gamification allows an organization to add a game component to sales, marketing and service software applications such that performing that task becomes more fun. For example, adding…

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Upcoming ISM Webinar September 24 Addresses the Customer of the Future: How to Prepare for Success

September 20, 2013

Social Media, Mobility and Gamification are part of a customer-focused two-way dialogue By: Jean Young, Vice President, ISM For today’s “always-on, always-connected” customers operating in a world where commerce is “two-way and in real time”, well, sorta, there is a level of frustration that two-way often is one-way with the customer on the losing end.…

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