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Contextual Relevance is critical to capturing customers
February 28, 2020More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service....
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Contextual Relevance: The right message, in the right place, at the right time
February 21, 2020Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It...
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Templates vs Custom Layouts – What Should I Use For My Marketing Campaign?
June 21, 2018By Jim Rulison For this week, ISM will feature another Guest Blog Post from Jim Rulison concerning the option...
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Six Secrets to Wooing Your Target Audience
June 12, 2018By Jim Rulison For this week, ISM will feature a Guest Blog Post from Jim Rulison concerning six secrets...
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CRM Growth Forecasted in the Current Economic Downturn
February 4, 2011In today’s current economic downturn, companies currently using or considering implementing a CRM solution have an excellent opportunity to...
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Take Stock of CRM Optimization Opportunities for Big Impact
January 28, 2011With a new year upon us and an economy that is slowly improving, it is time to review your...
