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Contextual Relevance

Contextual Relevance is critical to capturing customers

February 28, 2020

More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service. To secure the sale, you must find them before they find you with timely messaging that’s relevant to wherever they happen to be in the buying cycle. This isn’t easy in today’s digital world, where customer…

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Contextual Relevance

Contextual Relevance: The right message, in the right place, at the right time

February 21, 2020

Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It means delivering the right content through the right channel at the right time – with appropriate messaging, customized for individual prospects and optimized for wherever they happen to be in their buying journey. This is much…

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Marketing Campaign Template

Templates vs Custom Layouts – What Should I Use For My Marketing Campaign?

June 21, 2018

By Jim Rulison For this week, ISM will feature another Guest Blog Post from Jim Rulison concerning the option of using templates vs. custom layouts for marketing campaigns. To have a successful marketing campaign, there are plenty of important decisions to make along the way. From narrowing down and defining a target audience, deciding how…

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Target Audience Effort

Six Secrets to Wooing Your Target Audience

June 12, 2018

By Jim Rulison For this week, ISM will feature a Guest Blog Post from Jim Rulison concerning six secrets to wooing your target audience. Many marketers consider the target audience to be the most important component of a marketing campaign. Whether it is traditional or digital advertising, no marketing method, including direct mail marketing will…

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CRM Growth Forecasted in the Current Economic Downturn

February 4, 2011

In today’s current economic downturn, companies currently using or considering implementing a CRM solution have an excellent opportunity to utilize the benefits of CRM as a means of growing their business and maximizing strong relationships with their clients and prospects. According to research conducted by business professors at Penn State and the University of Texas,…

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Take Stock of CRM Optimization Opportunities for Big Impact

January 28, 2011

With a new year upon us and an economy that is slowly improving, it is time to review your customer centric strategies to ensure that marketing+sales basics and the technology to leverage those basics are in place. While target marketing and sales follow up are key, the CRM optimization advances over the past few years…

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