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VR Leveraged in Digital Customer Communities Enhance Customer Engagement

February 4, 2021

Our forward-thinking clients are leveraging private digital customer communities to foster engagement with their customers. These collaboration communities are built on software such as Telligent, Salesforce, Higher Logic, and others. They integrate tightly with your CRM system and data management platform leveraging VR, AR, and other emerging technologies to support and engage customers. We like…

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CRM

Shore Up Your CRM Foundation

November 23, 2020

GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change because of COVID-19; now more than ever, you need to engage with them in their…

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Private online communities

Digital Customer Communities – The New Era Of Private Online Communities

May 20, 2019

Discover the new era in private online communities. By Barton Goldenberg With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no better way to welcome your end-customers than to invite them into your ‘digital customer communities’. This concept is made possible by the powerful social media…

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digital transformation building blocks

Digital Transformation Building Blocks Part 2

May 14, 2019

by Barton Goldenberg This continues our two-part series on ISM’s framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer strategy…

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Branded Digital Customer Communities

Branded Digital Customer Communities Why You Should Consider One and How to Get Started

October 12, 2018

By Kathy Barton A branded social media community is like a private Facebook community, where you own the content, define the rules of the road, and moderate and curate the content. These communities offer many benefits to companies looking to promote business goals while providing members with information, support, interaction, and comradery. Some of these…

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The Growing Impact of Social Media

February 14, 2011

Social Media is undoubtedly exploding. And it is helping to create new ways for organizations to communicate, share ideas and relate to employees, consumers, partners and other stakeholders.  The key concept behind Social Media is creating on-line communities that allow people to get information, opinions, solutions and ratings directly from each other rather than from…

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