sales
By Jim Rulison For this week, ISM will feature another Guest Blog Post from Jim Rulison concerning the option of using templates vs. custom layouts for marketing campaigns. To have a successful marketing campaign, there are plenty of important decisions to make along the way. From narrowing down and defining a target audience, deciding how…
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By Jim Rulison For this week, ISM will feature a Guest Blog Post from Jim Rulison concerning six secrets to wooing your target audience. Many marketers consider the target audience to be the most important component of a marketing campaign. Whether it is traditional or digital advertising, no marketing method, including direct mail marketing will…
Read MoreWith a new year upon us and an economy that is slowly improving, it is time to review your customer centric strategies to ensure that marketing+sales basics and the technology to leverage those basics are in place. While target marketing and sales follow up are key, the CRM optimization advances over the past few years…
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